Job Description
Description
Northwest Bank is evolving as a key, strategic brand leveraging new tools, capabilities, and strategies to drive customer acquisition, relationship deepening and retention across its digital and retail footprint. As a member of organization, the Marketing Product Manager is accountable for the end to end product and program lifecycle for Northwest Bank's customer referral and bank-at-work programs. This role will lead the strategic development, planning, implementation and execution of these solutions in support of strategic growth goals for the bank's diverse portfolio of businesses and products. This position will work closely with the Line of Business Manager, cross-functional teams, and senior management to ensure resource alignment and prioritization, regularly review performance, and evolve the strategic roadmap accordingly.
Essential Functions
* Responsible for the development of customer referral and bank-at-work program strategies that drive measurable growth for Northwest Bank
* Develop business plans and product positioning in the marketplace
* Independently offers feedback and consults on recommendations for go-to-market plans
* Lead development of program and creative briefs enabling design and execution across channels and tactics
* Accountable to program performance and results within the approved marketing plan and budget
* Independently reports program result and provides revised forecasts to key stakeholders across the organization
* Interpret program results, perform ongoing competitive intelligence, conduct customer research and identify best practices in order to provide recommendations for increasing market penetration, improving efficiency, and reducing costs
* Develop and proactively maintain strong relationships with members across the organization and leadership (Accounting, IT, Sales, Finance, Lines of Business, Product, Operations, Analytics, Executives, Marketing, HR, etc)
* Provide ongoing program management, including lead criteria, lead qualification processes, referral mechanisms, talking points and training materials, incentive tracking and payout, and tracking and reporting mechanisms
* Manage vendor relationship and activities according to contract and SLA terms (contract renewal, overall relationship, third party documentation and oversight, invoicing, etc.
* Participate in negotiations, procurement, and contract administration activities
* Assists with teams' implementation of necessary legal, compliance and ERM practices and/or documentation to remove barriers to campaign execution
* Oversees and manages ongoing employee and sales team communication plan and training
* Proven ability to work independently and autonomously across multiple projects simultaneously with little reliance on Manager
* Provide support in developing company objectives and strategies for customer referral and workplace banking programs
* Develop and facilitate a robust Test and Learn roadmap
* Minimizes reputation and other risk exposure in the design, content and execution of programs
* Ensures regulatory compliance with advertising and promotional content, third party vendors and agencies
* Ensure compliance with Northwest's policies and procedures, and Federal/State regulations
* Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Preferred Education
Bachelor's Degree Business Administration, Finance, Marketing, or related field
Master's Degree Business Administration, Finance, Marketing, or related field
Preferred Work Experience
8 - 12 years Marketing Experience and
8 - 12 years Program / Product Management and
6 - 8 years Referral Program and Workplace Banking Management
General Employee Knowledge, Skills, and Abilities
* Ability to establish effective working relationships among team members and participate in solving problems and making decisions
* Ability to present and express ideas and information clearly and concisely in a manner appropriate to the audience, whether oral or written
* Ability to actively listen to what others are saying to achieve understanding, sharing information with others and facilitating the open exchange of ideas and information
* Ability to establish courses of action for self to accomplish specific goals, develop and use tracking systems for monitoring own work progress, and effectively use resources such as time and information
* Ability to make right decisions based on perceptive and analytical processes, practicing good judgment in gray areas
Additional Knowledge, Skills and Abilities
-Ability to identify existing and potential problems, obtain and evaluate relevant information, identify possible causes of the problems, and suggest an alternative course of action including innovative or creative approaches
-Ability to allocate and effectively use information, personnel, time, and other resources necessary for implementation of Northwest's strategic plans
-Ability to make decisions, render judgments, and influence key leadership stakeholders to take action
-Ability to develop, evaluate, and implement alternative courses of action, based on correct assumptions concerning resources and guidelines, and support decisions or recommendations with data or reasoning
-Ability to present and express ideas and information effectively and concisely in an oral and/or written mode in a manner appropriate for the audience Extensive
-Ability to listen and comprehend what others are saying and facilitate the open exchange of ideas and information
-Ability to motivate and provide direction in the activities of others, appropriately assigning work and authority, in the accomplishment of goals; providing advice and assistance as required
-Ability to understand and appropriately apply procedures, requirements, regulations, and policies; maintain credibility with others on specialty matters
-Knowledge of organizational procedures, operations, and applicable compliance rules and regulations
-Ability to prioritize and make sound decisions while working on multiple tasks without compromising quality or increasing legal, operational, or compliance risks
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The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
