Job Description
Responsibilities
Provides data-driven, actionable insights and recommendations for improving paid media and organic social performance.
Work with stakeholders to gather and interpret omni-channel marketing campaign objectives, developing appropriate measurement and analytical strategies; document and deliver test designs in alignment with objectives.
Generate and interpret analytic and reporting findings to deliver data-driven, actionable insights; provide recommendations for changes to marketing strategies that will achieve marketing goals and objectives.
Maintain and improve upon current automated reporting dashboards.
Supports additional projects as requested.
Evaluate market conditions and competitor data to identify emerging trends and recommend changes or additions to measurement and analytics strategies, tactics, and tool capabilities.
Assist PSG Marcom/Marketing with adoption of analytic best practices, utilization of common tools and analytic disciplines needed to gauge effectiveness of customer experiences to inform decisions required to drive sales and grow market share.
Must be comfortable presenting complex information to a diverse crowd of stakeholders.
Position Requirements
Education
Required: Bachelor's degree
Knowledge & Experience
Required:
Required: 5+ years of experience in an analytics, business intelligence, or data science role Experience with social media analytics and reporting
Experience with social media analytics, including pulling metrics for Facebook, Twitter, Instagram, Pinterest, LinkedIn and others utilizing native platforms and social media aggregation tools, experience with Sprout Social and/or Sprinklr is a plus
Experience measuring marketing campaigns and designing test scenarios
Knowledge of digital media KPIs and analytics tools
Experience with visualization tools such as MicroStrategy, Funnel, Tableau, Google Data Studio, DOMO and ability to build dashboard reporting
Experience pulling and analyzing data via Google Analytics for organic social and paid media campaigns that include display, native, video/OTT, streaming audio, paid social and paid search.
Preferred:
Experience with advanced analytic methodologies
Experience conducting statistical analysis using tools such as R, Python, SAS, or similar
Comfortable building out paid social custom conversions
CDP integration into paid media campaigns
DCO experience
Sherwin-Williams is proud to be an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
VEVRAA Federal Contractor requesting priority referral of protected veterans.
