Job Description
Tempe, AZ, United States
19936_R202440160_16-d7604bae62157200212b4f79072dff7e
Cox Communications
The Senior Marketing Manager, Upmarket Retention role is responsible for developing and executing comprehensive revenue retention strategies, tactics, and execution for the upmarket customer base. This position will help develop, implement, and evolve customer sentiment modeling using data driven outcomes to determine what marketing actions will have the most positive lift in sentiment. This role will also work closely with the SMB Retention Marketing, Pricing Strategy and Competitive Intelligence teams to design and execute marketing programs that bend the curve on competitor gains in our market space. The successful candidate will work closely with marketing sciences, pricing, competitive intelligence, sales enablement, and others to strategically determine projected revenue impacts, set improvement goals aligned to business revenue objectives, and then strategically prioritize activities that achieve those goals. The ideal candidate will have a passion for customer experience.
What You'll Do
Partners closely with SMB Retention Marketing team to ensure strategic alignment and execution of all upmarket retention marketing activities.
Collaborate with marketing analytics and competitive intelligence teams using market share, flow share, downgrade, churn, competitive analytics outputs to devise, test, and implement competitive marketing tactics that improve actual outcomes over projected revenue loss.
Ensures strategies and tactics include thorough customer value proposition consideration, comprehensive execution across diverse communications channels, ongoing evaluation and efficacy reporting, and cross-functional input.
Serves as primary marketing point of contact for revenue retention activities targeting upmarket segments, including sentiment scoring, sales next best retention actions, retention marketing execution, and performance tracking.
Represents upmarket segments for ongoing retention decisions and maintains tight alignment with all marketing, pricing, and sales enablement teams.
Hosts market-level revenue retention plan launch calls and knowledge sessions with aligned Outsides Sales teams.
Facilitates company-wide cross-functional ownership with a focus to sustain and improve Upmarket revenue retention and customer sentiment by monitoring trends and identifying, assessing, and acting upon proven sentiment impacting drivers and customer experience improvements.
Partners with Brand, Creative, Product and Lifecycle Communications to ensure consistent messaging, positioning, and value proposition.
What's In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum
Bachelor's degree in a related discipline and 8 years' experience in a related field (marketing, communications, or business). The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field, or 12 years' experience in a related field.
Minimum of 2 years of retention marketing experience required
Strong presentation skills with excellent knowledge of Microsoft Excel, Word, and PowerPoint.
Excellent analytical, organizational, and time-management skills, including ability to effectively prioritize assignments.
Excellent interpersonal, leadership and collaborative skills to work effectively with teams throughout organization.
Demonstrated "matrix management" experience and ability to drive programs and get things done in a virtual leadership environment.
Preferred
Master or MBA is desired.
4+ years of experience in a retention focused role leading cross functional projects preferred.
Experience in IT, Telecom, or related industry desired.
USD 117,300.00 - 195,500.00 per year
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
