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Senior Media Relations Strategist (Hybrid) Job in Beachwood, Ohio US
Monster
 
 
 
 

Job Summary

Company
University Hospitals Health System
Location
Beachwood, OH
Industries
Government and Military
Job Type
Full Time
Employee
Years of Experience
Less than 1 Year
Job Reference Code
78639111

Senior Media Relations Strategist (Hybrid)

About the Job

Description

Position Summary

Increases awareness and prestige of UH clinical and research expertise, and protects and enhances the organization's reputation on local, regional, national and trade levels. Proactively pitches patient success and other story ideas to enhance the reputation of UH. Works directly with UH leaders, clinical experts and researchers on story development. Orchestrates live interview opportunities, print and digital media pitches, as well as contributes to internal UH communications. The Senior Media Relations Strategist is also part of a team responsible for managing the UH Newsroom, which is an online resource for reporters. Reactively responds to media inquiries from local, regional, national and trade media, who count on the UH media relations team for rapid turn-around on stories that include expert commentary on a full range of clinical, research and healthcare business matters.

Essential Functions


Identify and develop relationships with local, regional, national and trade news reporters and producers.
Day-to-day media relations support and assisting the team with inserting experts into trending news stories, this position will own key service line areas, and lead proactive media and community engagement strategies for:
* UH Community Hospitals
West Market: UH Elyria, Parma and St. John medical centers
East Market: UH Ahuja, Beachwood, Conneaut, Geauga, Geneva, Lake West and TriPoint Medical Centers
South Market: UH Portage and Samaritan Medical Centers
* Includes meeting with community outreach teams and assisting leadership with crisis communications
* Behavioral Health (population health, mental health, addiction medicine)
* Primary Care (includes patient entry points such as emergency departments and urgent cares)
* There is also a potential to "own" other service lines/additional areas of interest that are not yet assigned, as the Senior Media Relations Strategist grows in their role.
Pitch and/or produce stories across earned and owned channels (print, broadcast, digital, social media and internal).
Track, analyze, and report out on media coverage; experience in media monitoring programs, such as Cision, is a plus.
Collaborate with colleagues on strategic recommendations about using earned and social media to advance their goals.
Lead public relations special projects as assigned.
Write and produce pitches, articles, news releases, social media and digital workplace posts (UH's internal website).
Take photographs/videos with phone to enhance stories, or work with multimedia team to capture relevant images and b-roll.
Develop and/or produce broadcast/video assets and interviews.

Additional Responsibilities


This position also requires availability to be on-call for the team on nights and weekends, and answer pages from reporters who need assistance fulfilling interview requests. * The on-call schedule requirement is for one week every six weeks, and rotates throughout the media team.
Apply knowledge of healthcare issues and UH business goals, services, clinical expertise and research to develop stories for earned and owned channels.

Required For All Jobs


Performs other duties as assigned.
Complies with all policies and standards.
For specific duties and responsibilities, refer to documentation provided by the department during orientation.
Must abide by all requirements to safely and securely maintain Protected Health Information (PHI) for our patients. Annual training, the UH Code of Conduct and UH policies and procedures are in place to address appropriate use of PHI in the workplace.

Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
 
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