Job Description
Your Opportunity as the Associate Lead, Category Leadership - Coffee Strategy
The primary responsibility of this position is to lead in the development of key components of JM Smucker's Category Leadership capabilities for the coffee category to deliver Smucker & Category business results. Leads in the development of Category specific or retail-oriented insights and Category Leadership materials across multiple functions. The position is expected to be the go-to category expert, responsible for providing in-depth category, retail, consumer and shopper expertise.
Location: Working Remote USA
In this role you will:
Develops & Elevates Category Leadership Strategic Plans
Leads, develops and updates Category Growth Drivers - Strategy, Initiatives and Category Leadership content of compelling category strategies and stories to drive category future growth potential
Leads 4P Guiding Principles
Provides thought leadership to elevate JMS voice and influence
Actively engages in consumer, shopper and category insight workstreams to identify opportunities and deliver fact-based strategic selling through activation
Collaborates and influences across the JMS internal organization (portfolio optimization, brand planning, innovation pipeline, etc)
Develops retail-oriented insights and analytics
Leverages available data and insight resources to identify and create new insights and category opportunities
Supports and drives omni activation and integration into all category deliverables, workstreams
Provides category and key customer business analytics
Identifies requirements for tool development and data support systems to increase visibility and application of key category insights
Customer & Customer Team Engagement
Participates with sales and field category leadership teams on top customer calls as category expert and solution and initiative development to drive the Category & Smucker business
Provide category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions
Brings back retailer and field team category learnings to Marketing and cross functional business areas
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's Degree
5+ years in Consumer-Packaged Goods industry
3+ years of Shopper Insights or Category Management experience
Experience building relationships within customers / retailers
Experience in analysis of shopper / consumer-based CPG information
Strong analytical skills, problem solving, and storytelling experience
Proficient in leveraging IRI, Nielsen data POS and panel data, shopper card plus
Planogramming/Planogram software experience (Ex. JDA Prospace)
Ability to develop and translate insights into actions
Strategic mindset to help build and execute effective plans
Ability to travel up to 15%
Additional skills and experience that we think would make someone successful in this role (not required):
Experience working cross functionally in a Headquarters environment
Learn more about working at Smucker:
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The J. M. Smucker Company (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.
