Job Description
Integrated Planner
Curiosity believes that we cannot solve tomorrow's problems with yesterday's answers. Our Activation Team lives ahead of the media curve, ensuring that Curiosity is on the forefront of experience thinking.
We are looking for an Integrated Planner that will research, interpret, and evaluate available marketing data to develop integrated media plan recommendations. In partnership with the platform experts and Directors, you will lead the media planning for our biggest accounts.
This person can....
Hold court with sophisticated media clients
Display a mastery of media fundamentals, including experience across traditional and digital media
Demonstrate proficiency with industry planning tools to identify media opportunities and assess the competitive landscape
Perform competitive analysis, generate insights, and identify trends
Develop a deep understanding of an existing and/or prospective client's business (e.g. sales, seasonality, target audience, etc.)
Evaluate capabilities and composition of a wide range of media vehicles to determine which would be most effective in reaching target audience
Assess media performance to determine the extent to which the original media objectives and strategies were accomplished
Develop points-of-view on new media opportunities and marketplace trends
Present with the best of them.
Requirements
At least 7+ years in an integrated media planning position
4+ years managing large budgets across multiple channels and campaigns
This position reports to the Group Media Director.
Curiosity is a fast growing independent creative solutions agency with four superpowers: strategy, creative, media and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Native and Gorilla Glue. Recognized by AdAge as a 2X Ad AdAge A-List winner, Small Agency of the Year, and Campaign US Agency of the Year, we ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions.
Curiosity is headquartered in Cincinnati, OH the branding capital of the world and home to more Fortune 500 Companies per capita than anywhere else in the county. We hire only the most creative and courageous people on the planet. Spanning from top agencies across the globe, our integrated team includes account, strategy, program management, creative, media and analytics.
Curiosity is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.
