Job Description
Your Opportunity as the Brand Manager, Away From Home
The Brand Manager owns the category strategy and sets the direction for the Sales organization to achieve its annual business plans in Away From Home (AFH).
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid, 30% in office expectations (~6 days per month)
In this role you will:
Category, Brand, and Product Management
Develop and execute the annual and 5-year business plans to increase overall profits for AFH in the assigned categories
Initiate and apply key market insights to develop product innovations & renovations, product positioning, packaging solutions, and sales & operator programs, and pricing
Understand the competition and develop our product competitive positioning
Utilizing strong project management and communication skills to assemble and motivate cross-functional teams (including Product Development, R&D, sales, finance, regulatory, legal, and supply chain, outside marketing & insights agencies) to achieve business plans
Serve as Marketing lead for JDE relationship; co-owns development of bi-monthly stewardship meetings with JDE
Work collaboratively with the Project Manager to ensure the effective management & execution of the product & packaging commercialization process
Coordinate with Retail on joint venture products that require input and influence form AFH.
Content and Tactic Development
Develop content using agency partners to position our brands and products with customers via B2B advertising and Sales materials
Develop content to support brands and products in AFH and collaborate as needed with Channel Commercialization Managers to understand needs and assist with customization of content for specific channels
Own the digital content for product categories assigned and work collaboratively with Communication Manager, Digital Manager, and others to execute
Own development and execution of other tactics to help drive B2B demand
Other Responsibilities
Support industry events, Sales meetings, and customer meetings as required
Work closely with retail partners to understand strategy, share insights, and plan as needed
Manage and track assigned marketing budget
Gather relevant industry insights and trends for both Customers and Consumers
Support and conduct training for Sales and brokers as needed
Up to 20% travel; up to 2 trips to Europe may be required annually
The Right Role for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's degree in marketing or related field
5 years of experience in CPG Marketing, or Marketing Agency
Must be self-starter and be able to operate in an entrepreneurial environment
Ability to travel up to 20% including International travel
Additional skills and experience that we think would make someone successful in this role:
MBA
Experience in Foodservice/Away from Home would be beneficial.
Learn more about working at Smucker:
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The J. M. Smucker Company (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.
