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Content Marketing Specialist Job in Amherst, Ohio US

Content Marketing Specialist

NORDSON CORPORATION - Amherst, OH

Posted: 4/23/2024 - Expires: 5/24/2024

Job ID: 272723176

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Job Description

Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.

The Content Marketing Specialist supports the Industrial Coating Systems division and provides content marketing strategy and tactics across all lines of businesses, supporting all areas of content including online and offline adverts, promotional materials, trade shows, web, and product launches. The Content marketing specialist can manage vendor relationships, storyboards, and script writing, as well as video shoot coordination. This role is responsible for planning, researching, distributing, and analyzing content with the aim of meeting KPI targets for the organization. The experienced B2B Content marketing specialist is a self-starter who thrives on collaboration and drives business results.

Roles and Responsibilities

* Work and collaborate with various work groups to develop and write, design effective and relative content. Ability to source, curate content from variety of internal stakeholders and map it in line with customer needs / pains/ gains
* Experience with finding customer intent and ability to develop SEO compliant content across Nordson's customer facing digital channels
* Develop, manage, and execute plans for strategies and marketing initiatives which include digital marketing, advertising, marketing digitization, social media and company events and exhibitions
* Generate information, messages and story content for multi-channels that would consist of on-line and offline materials including presentations, marketing collateral, web, social media, email campaigns, videos, and articles.
* Manage the execution of projects as well as be able to conduct necessary tasks to complete certain aspects of a project in accordance with resources and deadlines.
* Define, schedule, implement and execute activities for events, exhibitions, campaigns, training and other venues that promote the company and the products.
* Monitor content analytics across Nordson ICS website, social media channels, and email campaigns to provide monthly reporting on performance and identify opportunities.
* Contribute to and oversee design/photography and video production when necessary
* Must be able to use layout software and create layouts for various materials as well as use photo software for photo re-touching and manipulation.
* Coordinate translations of commercial brochures, factsheets, website. Edit and translate outgoing customer communications, including promotional materials, eBlasts and newsletters
* Assist in the annual budgeting process by providing rough estimates of the cost that is associated with executing annual strategy/action plans

Education and Experience Requirements

* 3+ years of proven work experience in Marketing Communications, social media, and Digital Content
* Exceptional writing, editing and content development skills
* Bachelor's degree (BA, BS) in Marketing, Communications, Public Relations or relevant field

Preferred Skills and Abilities

* Exceptional project management skills, including time management, goal-setting, multitasking and
* prioritization
* Fluent in English - strong written and verbal skills
* Ability to work collaboratively in multi-cultural environment with global teams
* Excellent verbal and written communication skills
* Creativity and critical thinking skills
* Comprehensive analysis capabilities
* Knowledge of Google AnalApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjIyOTYxLjEwNTA4QG5vcmRzb25jb21wLmFwbGl0cmFrLmNvbQ

Contact Information

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Job Summary

Employment Type:
Full Time Employee
Job type:
Regular Employment
Skill Based Partner:
No
Education Level:
High school graduate
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
N/A
Salary
N/A
Licenses / Certifications:
N/A
Display Recommended WorkKeys®Recommended WorkKeys®:
Applied Math: 5
Graphic Literacy: 5

Workplace Documentation: 6