Job Description
Description
Rocky Brands is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names. Our brands have a rich history of representing high quality, comfortable, functional, and durable footwear. Our products are organized around six target markets: outdoor, work, duty, commercial military, military, and western. As part of our strategy of outfitting consumers from head-to-toe, we market complementary branded apparel and accessories that we believe leverage the strength and positioning of each of our brands.
Essential Duties and Responsibilities
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:
* Provide social news and trend insights; share best practices for social interaction and social commerce.
* Professionally represent the Rocky Brand portfolio online.
* Manage and grow our social media community by fostering engagement, promoting relevant content, and monitoring messages and comments across all platforms. Analyze and track department project success against department goals, benchmark results and provide ongoing strategic recommendations.
* Participate in and manage social channels such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and TikTok.
* Oversee day-to-day operations for Social Media initiatives; manage deadlines and make sure the team/projects meet deadlines.
* Create and post relevant text, images, and videos on the appropriate Social platforms using a content calendar to plan and schedule posts in advance
* Ability to quickly learn and navigate the Hootsuite platform to manage and schedule social content is required.
* Provide cross functional coordination with Brand Marketing Manager, PR Firm, and Internal Ecommerce Team members to receive/post engaging content for all Social Media initiatives.
* Coordinate online content updates, outside of social media, to reflect online marketing promotions and activities.
* Collaborate with other internal teams to develop and execute strategic social media plans in conjunction with E-Commerce objectives.
* Help develop and implement well throughout and strategic marketing plans and campaigns to drive brand equity, increase sales, create awareness and maintain strong brand perceptions across all channels.
* Lead the development of end-to-end implementation plans for various channel marketing activities, including promotions, visual, online, branding and other business endeavors that boost the company's market share.
* Develop and execute innovative programs that fully engage Social Communities and E-Commerce customers to drive new business.
* Collaborate with industry partners and social media content creators in cross promotional campaigns.
* Monitor program goals, objectives and campaigns to refine strategy based on expected results.
* Identify key on-brand influencers to partner with. Manage these relationships by seeding product and providing content direction.
* Support senior management in various projects or initiatives outside of Social Enterprise as needed.
Qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability required.
* Bachelor's degree (B.A.) from four-year College or university; or three (3) to five (5) years of related experience and/or training; or equivalent combination of education and experience required.
* Active working knowledge of social media platforms including Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube and others.
* Intermediate level of experience in Microsoft Applications including Excel, Word, PowerPoint, Outlook and Explorer.
* Analytical ability with experience in data collection and analysis tools.
* Keen understanding of sales arena, understanding of successful implementation of social commerce is a bonus.
* Strong communication & Public Relations skills; demonstrate exceptional relationship building skills
* Proficient written and verbal communication skills.
* Strong customer centric focus and ability to translate customer needs into deliverables.
* Established ability to translate strategy into action.
* Demonstrated ability to be a self-starter with initiative and the ability to multi-task.
* Proven ability to be a results and sales driven individual who is a creative marketer at heart, capable of using analytics to optimize and drive campaigns
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
