Job Description
Job Description
Are you ready to write your next chapter?
Make your mark at one of the biggest names in payments. We're looking for a Senior Account Based Marketing Manager to join our team and help us unleash the potential of every business.
What you'll own as a Senior Account Based Marketing Manager
Increase pipeline value by creating personalized engagement strategies for each target account
Accelerate deal velocity through coordinated 1:Few and 1:1 touch points across marketing and sales channels
Expand wallet share within existing accounts by identifying and addressing specific growth opportunities
Strengthen account relationships by delivering consistent, meaningful interactions at every customer touchpoint
Develop and gain buy in on account-specific playbooks and shared success metrics
Enhance customer lifetime value by creating account-specific adoption, expansion and retention strategies
Improve market positioning by developing deep account insights that inform product and service evolution
Research and analyze individual target accounts to uncover specific business challenges, priorities, and decision-making structures
Work cross functionally to craft personalized messaging and content tailored to each account's unique situation and pain points
Collaborate with sales teams on account-specific engagement strategies and prepare a playbook complete with goals and measurements.
Monitor account engagement signals across channels to identify buying intent and optimize touchpoint timing
Work with Operations to develop seller notification and tasks based on engagement
Develop and manage highly targeted digital advertising campaigns for specific accounts (LinkedIn, display, etc.)
Create customized landing pages, microsites, or digital experiences for priority accounts
Plan and execute personalized direct mail or gifting initiatives to break through to key stakeholders
Analyze campaign performance data at the account level to measure engagement and progress
Adjust tactics based on real-time feedback and engagement metrics from individual accounts
Prepare account and segment specific reports showing marketing's impact on pipeline progression and closed deals
Stay current on target accounts' business developments, leadership changes, and strategic initiatives
Maintain detailed account profiles and engagement histories in CRM/MAP systems (Salesforce, HubSpot)
What you'll bring
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of B2B SaaS marketing experience, including 2+ years dedicated to account-based marketing
Proven track record of launching successful online and in-person ABM programs
Familiarity with the B2B2x buyer journey and SaaS marketing best practices
Experience defining and segmenting audiences for optimal results
Experience with tools such as HubSpot, Salesforce, Clay, ZoomInfo, 6Sense, and WordPress
Strong analytical mindset and ability to translate campaign data into actionable insights
Excellent project management skills and attention to detail
Collaborative and proactive communicator comfortable working cross-functionally
About the team
Our demand generation team plays a pivotal role in driving growth for Worldpay's embedded payment products and services. Working cross-functionally with sales, product marketing, corporate communications, and revenue operations, we create and maintain market interest while building a robust pipeline of potential new customers and identifying cross-sale opportunities.
Through strategic brand awareness initiatives, targeted lead nurturing programs, and delivering valuable insights to key accounts, our team ensures Worldpay remains top-of-mind for prospects throughout their buying journey. We're a collaborative, data-driven team focused on measurable results and sustainable revenue growth.
To learn more about our winning teams, check out our world-class teams that own it every day.
What makes a Worldpayer
What makes a Worldpayer? It's simple: Think, Act, Win. We stay curious, always asking the right questions and finding creative solutions to simplify the complex. We're dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we're determined, always staying open and winning and failing as one.
Does this sound like you? Then you sound like a Worldpayer. Apply now to write the next chapter in your career.
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Worldpay is committed to providing its employees with an exciting career opportunity and competitive compensation. The pay range for this full-time position is $96,500.00 - $162,000.00 and reflects the minimum and maximum target for new hire salaries for this position based on the posted role, level, and location. Within the range, actual individual starting pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Any changes in work location will also impact actual individual starting pay. Please consult with your recruiter about the specific salary range for your preferred location during the hiring process.
The job duties outlined above may be directly, and negatively impacted by a criminal history, which could lead to the withdrawal of a conditional offer. However, all qualified candidates with arrests or convictions will still be considered.
Privacy Statement
Worldpay is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how Worldpay protects personal information online, please see the Online Privacy Notice.
EEOC Statement
The EEO is the Law poster is available here.
If you are made a conditional offer of employment and will be working in the United States, you will be required to undergo a drug test. In developing this job description care was taken to include all competencies and requirements needed to successfully perform the position. Reasonable accommodations will be provided for individuals with qualified disabilities both during the hiring process, as well as to allow the individual to perform the essential functions of the job, if hired.
Sourcing Model
Recruitment at Worldpay works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. Worldpay does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.
Worldpay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.
