• Oversee the implementation of campaign tracking pixels and analytics tags using tools like Google Tag Manager (GTM) and other relevant platforms.
• Collaborate with the Business Intelligence Manager and stakeholders to understand reporting requirements and translate them into trackable key events and conversions.
• Design and deploy advanced tagging solutions, such as event tracking, enhanced ecommerce, and custom dimensions, to capture detailed user interactions.
• Troubleshoot and resolve issues with existing analytics implementations to ensure accurate data collection and reporting.
• Collaborate with cross-functional teams including clients, markets, paid media, project management, analysts and web teams to ensure seamless integration and implementation of analytics solutions.
• Create and maintain processes and documentation for campaign tracking and analytics implementations, ensuring best practices are followed and enabling knowledge sharing across the organization.
• Establish and perform quality assurance process for testing implementations before campaign launches.
• Lead and coordinate data and analytics-related projects, ensuring timely delivery and alignment with business objectives.
• Gather, test, clean, and transform data from various sources to ensure data accuracy and reliability of the implemented pixels.
• Stay updated with industry trends and advancements in business intelligence tools and techniques.
• Train and support users in effectively utilizing data from various platforms for dashboards and reporting capabilities.

• May be assigned other duties as needed.

• Bachelor's or Master's degree in Computer Science, Marketing, Data Analytics, Information Systems, or a related field, preferred.
• 5+ years of experience in web analytics role- with a focus on front-end data measurement implementation, testing, and planning.
• Advanced knowledge of Google Tag Manager, including best practices for keeping a container as lean and organized as possible.
• A strong understanding of data privacy regulations such as the CCPA, GDPR, E-Privacy and other similar laws related to data collection and consent.
• Experience working with advertising tools/platforms such as (but not limited to) GA4, Google Ads, Meta Ads, and LinkedIn Ads
• Intermediate knowledge of Javascript, JSON, Cookies(especially regarding GTM, and other ad/martech)
• Detail-oriented with strong organizational and project management skills
• Ability to work independently, prioritize and manage multiple projects and deadlines in a fast-paced environment
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to function successfully in team environment.
• Ability to work in compliance with company policies and procedures.
• Ability to work established schedule and other hours as needed.
• Physical requirements
  • Sits, stands and walks on a regular basis.
  • Ability to communicate in English both verbally and in writing.
  • Dexterity to manipulate computer keys and other office equipment.
  • Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing.
  • Work under pressure, meeting tight deadlines.
  • Good vision to see computer screen.
  • Read, hear and speak clearly.
  • Prepare reports, business correspondence, and business proposals.
  • Quick and clear thinking required.
  • Ability to gather and organize large amounts of data and search for patterns and connections.

Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.