Job Description
Your Opportunity as the Lead, Category Strategy - Pet
The primary responsibility of this position is to lead in the development of key components of JM Smucker's Category Leadership capabilities for the Dog Treats category to deliver JM Smucker & Category business results. Leads in the development of Category specific and shopper-centric insights and Category Thought Leadership materials across multiple functions. The position is expected to be the go-to category expert for Dog Treats, responsible for providing in-depth category, customer and shopper expertise.
Location: Orrville, OH (Close proximity to Cleveland/Akron)
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Develops Category Leadership Growth Driver Strategies, Initiatives and Content at a national level.
Develops Category Leadership Plans / Growth Driver category roadmaps of compelling category strategies that drive the category's future growth potential
Leads / Develops 4P Guiding Principles
Provides national level thought leadership, maintains Category Knowledge Estate
Collaborates and influences across the commercial organization (Marketing, Insights, Growth, R&D, Field Category, Sales)
Builds Category selling stories at a national level to be seamlessly executed at the customer level by working directly with field category on a regular basis.
Requires a high level of cross functional collaboration and storytelling with data skills
Develops Shopper Centric Insights
Identifies, builds and executes shopper learning plans in concert with JMS Shopper Insights team.
Develops Shopper centric insights analytics on a national scale
Leverages available data and insight resources to identify and create new insights and category opportunities
Customer Team Engagement
Collaborates with Marketing, Sales & Category Leadership teams to translate and disseminate JM Smucker Thought Leadership with our key customers.
Provide category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions
Feeds back retailer and commercial team learnings to JM Smucker & business areas
Other
Provides project support and resolves category issues, as needed
Identifies requirements for category management tool development and data support systems
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's Degree
6+ years of Consumer-Packaged Goods industry experience
3+ years of Shopper Insights or Category Management experience
Strong story telling with data skills
Strong communication skills (verbal and written)
Strong technical skills in Excel, Power Point, Circana or AC Nielsen (POS and Panel)
Strong computer and analytic skills
Proficient in leveraging Syndicated and Panel Data
Ability to travel on occasion
Additional skills and experience that we think would make someone successful in this role (not required):
MBA
Experience in customer-facing and/or execution
Experience working cross functionally in a Headquarter environment
Proficient in leveraging Retailer Club Card Data
3rd Party partnership and data analysis (RichMix, Mintel, Kantar)
Learn more about working at Smucker:
Helping our Employees Thrive
Delivering on Our Purpose
Our Continued Commitment to Ensuring a Workplace for All
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The J. M. Smucker Company (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.
