Job Description
Your Opportunity as the Brand Marketing Analyst, Hostess
Hostess is the one of the most iconic and joy-sparking brands in the Sweet Baked Goods category. This role offers an opportunity to blend analytical rigor with creative brand storytelling- helping to drive strategic decisions that shape how Hostess shows up for consumers across channels and occasions.
Location: Orrville, OH Corporate Office
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Market Trend / Business Analysis:
On a timely basis, evaluates data, business trends and proactively communicates insights that are driving competitive businesses.
Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools; Shipments; etc).
Executes requested analyses, ad hoc reports, and provides the "story", not just the data, to managers and team.
Works cross-functionally to pull together insights from a variety of sources to develop a cohesive "story".
Helps prepare Situation Assessment for annual planning by working with Brand Teams, Circana and Integrated Intelligence
Begins to develop knowledge of retailers and channels. Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team
Assist in cross-functional forecasting on a monthly basis.
Brand Initiative / New Item Support:
Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.
Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.
Coupon / Budget Management:
Manage coupon creation process, tracking, and analysis for the marketing team.
Assists with budget management and identifies key issues.
Systems Implementation / Integration Lead:
Represents the marketing team on database operational needs (Circana, Marketing Budget Tracking (MAP/Uptempo), coupon programs, Accolade, etc). Provides support as appropriate.
Ensure data integrity and competitive products in Circana
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's degree in Marketing
At least one internship of marketing experience working with brands
Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)
Experience with data analysis work; synthesizing data and making business recommendations
Additional skills and experience that we think would make someone successful in this role:
Detail-Oriented, strong communication skills, ability to multi-task
Insatiable curiosity - continually seek emerging trends and seek for relevant fit to brand.
Consumer first mindset with interest in understanding the why behind consumer behavior
Demonstrated interest in marketing/brand management career
Learn more about working at Smucker:
Helping our Employees Thrive
Delivering on Our Purpose
Our Continued Commitment to Ensuring a Workplace for All
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The J. M. Smucker Company (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.
