The Marketing Specialist will be responsible for the following duties:
- Gather and analyze data from reports, financial records, and client feedback related to insurance and financial services markets.
- Design or coordinate surveys, polls, or data tools to collect accurate market intelligence for strategic planning.
- Use statistical methods and data models to forecast trends and provide insights that guide sales and marketing strategies.
- Monitor industry reports to track evolving trends in the insurance and financial services sectors for market positioning.
- Analyze market share, financial performance, and competitor benchmarks to support strategic initiatives and growth planning.
- Conduct competitor research to evaluate strengths, weaknesses, and client retention strategies across the industry landscape.
- Identify and segment potential target markets using demographic, industry, and business size data for targeted outreach.
- Manage multi-channel marketing campaigns across social media, print, and in-person events to boost brand visibility and reach.
- Build and maintain a database tracking marketing campaign effectiveness, including conversion rates, referral metrics, and ROI.
- Apply regression analysis to evaluate marketing performance and recommend improvements for better engagement and cost-efficiency.
- Research and recommend updated marketing tools and technologies to improve the company’s outreach and operational efficiency.
- Assist with ad hoc projects and provide strategic support to management as needed across marketing and research tasks.
Requirements:
- Master’s degree in marketing, market research, or a closely related field.
- Minimum of 6 months experience in marketing analysis.
- Knowledge of time-series forecasting and regression analysis.
- Proficient in Tableau and Microsoft Office Word, Excel, and PowerPoint.
- Strong analytical, teamwork, and presentation skills.
