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Senior Manager, Content & Brand Storytelling Job in Columbus, Ohio US

Senior Manager, Content & Brand Storytelling

Cribl - Columbus, OH

Posted: 1/17/2026 - Expires: 2/16/2026

Job ID: 293106019

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Job Description

B2B SAAS data observability software.

Cribl does differently.

What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are.

As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.

Why You'll Love This Role

Cribl is looking for a Senior Manager of Content & Brand Storytelling to be our chief narrator. You won't just manage a blog; you will develop a consistent editorial narrative and thought leadership engine that serves as foundational resources for brand awareness campaigns. You will lead the strategy that connects our brand identity to our demand generation engine, ensuring that every piece of content-from a 15-second social clip to a long-form research report-feels like it's part of one cohesive, compelling story.

You are a rare hybrid: a high-level strategist who can architect a brand narrative, and a creative executioner who isn't afraid to get behind a mic or on camera to tell it.

As An Active Member Of Our Team, You Will...


* Narrative Architecture & Brand Strategy

* The Brand Story: Own and evolve the editorial voice and storytelling frameworks that bring the Cribl brand strategy to life across all channels. Ensure our "why" is woven into our campaigns, product launches, and thought leadership content.
* Strategic Alignment: Translate high-level brand themes into actionable content pillars that build corporate momentum and fuel high-conversion campaigns.
* Editor-in-Chief: Act as the final gatekeeper for quality, tone, and Cribl-ness. Mentor the broader team to elevate their storytelling craft.

* Multimedia Leadership (The Voice of Cribl)

* Blog, Video, Podcast & Beyond: Serve as the blog editor, executive producer, and potential host/moderator for our branded video series and podcasts.
* Content Atomization: Lead the video strategy, turning long-form recordings into high-impact, short-form social-first assets (LinkedIn clips, YouTube Shorts, etc.). * Performance Creative: Partner with the creative team and growth marketing to ensure video/audio content is optimized for engagement, not just noise.

* Creator & Influencer Ecosystem

* The Influencer Program: Partner with brand campaigns team to provide creative direction and high-quality content assets for the influencer program, ensuring creators have the narrative tools they need to advocate for Cribl.
* Value Exchange: Design the incentive structures and community-building activities that make creators want to advocate for Cribl.
* Internal Advocacy: Empower Cribl-on-Cribl storytelling by helping our own internal experts become recognized voices in the space.

* Integrated Campaign & Product Storytelling

* Full-Funnel Content: Partner with Product Marketing and Growth Marketing to ensure we have the right stories across the content journey.
* Launch Amplification: Work with Corporate Communications to create the strategy for corporate news and milestones, moving beyond the press release to create unexpected assets.

* Channel Growth & Measurement

* Platform Strategy: Determine where we play (Substack, Medium, YouTube, etc.) and how we win on each.
* Success Metrics: Move beyond basic metrics to track brand resonance, community sentiment,

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjQ1NDEwLjEwNTA4QGNyaWJsY29tcC5hcGxpdHJhay5jb20

Job Summary

Employment Type:
Full Time Employee
Job type:
Regular Employment
Skill Based Partner:
No
Education Level:
No school grade completed
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
N/A
Salary
N/A
Licenses / Certifications:
N/A
Display Recommended WorkKeys®Recommended WorkKeys®:
Applied Math: 4
Graphic Literacy: 4

Workplace Documentation: N/A