Job Description
Your Opportunity as the Assistant Brand Manager,AFHHostess
It is an exciting time to joinThe J.M. SmuckerAwayFromHomeSnacking team!Thisteam will addressthesignificant white space opportunities in AwayFromHome channels for our handheld snacking brands:UncrustablesandHostess.The ABM, AFHHostesspositionprovidesthe opportunity to accelerate sales growth ontheHostessbrand, including efforts to build strategy,innovation,guideactivation, manage key projects, and align priorities with theHostessBrand team.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Market & Competitor Analysis
Evaluates data and market trendsimpactingthe business
Develops actionable insights and recommendations through close collaboration withbrand team,AFHsales, and insights team.
Catalog relevant consumerand operatorinformation (Circana: Scan Data,Panel Data,Supply Track &Consumer Studies, etc.) to feed the business planning processand innovation strategy.
Prepare for, attend and activelyparticipatein supply and operations planning business meetings,assistingin development & tracking of volume delivery plan
Brand and Marketing Management
Work withAFH Marketing Communication Teamand agency partners to developand executemessagingtactics consistent with the brand positioning and ouroperatortarget.
SupportAFHSnacking teaminthedevelopment of annual brand plans and marketingobjectives, including gaining alignment on all strategies and recommended initiatives.
Partner withChannel MarketingandSales teams to developchannelsstrategies including implications for assortment, merchandising,pricingand sizing, new business opportunities, and tracking ofnew itemdistribution and performance.
Innovation
Work closely withHostessBrand and Innovation teams to develop an Innovation pipeline for AFHchannels
Champion AFHHostessprojects through the gate process
Collaborate with innovation team and cross-functional partnersonnew product ideas, product improvements or value engineering, and new product activation strategiesthatbenefitunique AFH operator needs
Work closely with cross-functional partners to deliver executions that link to brand strategy and financial targets.Develop and track key metrics to understand performance and recommend potential optimizations
General/Administrative
Work withHostessteam to plan, forecast and manageHostessMarketing budgetfor AFH
Manage AFH pet business includingplanning,price/packchangesand innovation projects
Support other SBA priorities as needed
Foster, contribute and lead, asappropriate, communication flow acrossteams
Ability to multi-task and excelatafastpace of work.
Understand data reporting systems includingAWS,Circanaand Spotfireto createinsight-baseddata reporting
Continuous improvement mindset, willing to challenge status quo when needed to advance thinking & outcomes
Foster team environment and knowledge sharing
What we are looking for:
Minimum Requirements:
Bachelor's degree is required (Marketing degree preferred)
3years of relevant CPG (Consumer Packaged Goods) brand marketing experience
Excellent interpersonal skills
Excellent communication skills (verbal and written)
Strong attention to detail resulting in executing with excellence
Ability to work with people at all levels within/outside JMS
Analytical experience with large data sets, budget management, and tracking key business objectives
Proven ability to turn data into insights and action
Experience in bringing ideas to market through a concept to commercialization process
Ability to create consumer and customer sales stories and rationale
Willingness to travel occasionally, up to 25% of the time
Additional skills and experience that we think would make someone successful in this role:
Master of Business Administration
Foodservice/ B2B Experience
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
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The J. M. Smucker Company (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.
