Job Description
Westlake offers you the potential to enrich your work life and career experience in an entrepreneurial environment. We work together to enhance peoples' lives through our products and presence in the communities in which we operate.
SUMMARY
Housing & Infrastructure Products delivers innovative siding, trim, and window solutions that help shape homes and communities. Our portfolio of trusted brands combines performance, design, and durability to meet the evolving needs of builders, contractors, and homeowners.
We are seeking an experiencedDirector of Marketingto lead the strategy and execution for our Siding, Trim, and Windows product portfolio. Reporting to the Sr. Director of Marketing, this roleis responsible fordriving brand growth, market share, and profitability through disciplined marketing leadership, crossfunctional collaboration, and datadriven execution.
As a member of the HIP Marketing Leadership team, this positionplays a critical role in shaping strategic direction and ensuring alignment with broader businessobjectives.
DUTIES AND RESPONSIBILITIES
Establish and execute the longterm marketing strategy for Siding, Trim, and Windows brands in alignment with corporate and business units objectives
Lead integrated marketing initiatives including brand strategy, product launches, digital marketing, content development, and events
Direct multichannel demand generation campaigns,leveraginganalytics tooptimizeperformance and customer engagement
Partner closely with Product Management, Sales, and R&D to influence product roadmaps and customer experience initiatives
Oversee major trade shows, industry events, and strategic partnerships, with a focus on ROI and continuous improvement
Serve as the primary marketing representative for the business unit with key customers and industry stakeholders
Manage the marketing budget to ensure effective resource allocation and achievement of financial goals
Lead, develop, and engage a highperforming marketing team, fostering accountability, innovation, and continuous improvement
EDUCATION, EXPERIENCE AND QUALIFICATIONS
Bachelor's degree in Marketing, Business, or a related fieldrequired; MBA or advanced degree strongly preferred
Minimum of 8 years of progressive marketing leadership experience, preferably within building products or manufacturing
Demonstrated success leading multibrand portfolios and complex gotomarket initiatives
Strongexpertisein brand management, product marketing, digital marketing, and demand generation
Proven business acumen with the ability to translate market insights into actionable strategies
Exceptional leadership, communication, and stakeholder management skills
Experience with modern marketing technologies, analytics, and CRM platforms
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently required to sit; stand; walk; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop, kneel, or crouch.
WORK ENVIRONMENT
Primarily office conditions, but there may be instances of working outdoors, warehouses that are not climate controlled, working in the elements, etc.Travel including air travel or auto travel will occasionally be required, approximately 25% of the time
Westlake is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristics protected by applicable legislation.
If you are an active Westlake employee (or an employee of any Westlake affiliates), please do not apply here.You will apply via the Jobs Hub application in Workday.
Westlake Management Services, Inc. is proud to offer equal employment opportunities to qualified applicants to join our company and to succeed as members of our team regardless of race, religion, color, national origin, ancestry, disability, genetic information, marital status, gender, gender identity, sexual orientation, age, veteran status, or any other characteristic protected by law.
