Director of Marketing

Defiance, OH

$110,000 to $120,000

Marketing Director — Summary

The Marketing Director is responsible for leading the strategic development, execution, and optimization of all marketing efforts within a manufacturing-focused, B2B environment. This role drives brand awareness, market growth, product launches, and demand generation while ensuring alignment with company-wide business objectives. Success requires strong leadership, technical product marketing expertise, and the ability to collaborate across sales, product, and engineering teams.

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Key Responsibilities

• Develop and execute the company’s comprehensive marketing strategy.
• Lead branding, digital marketing, content creation, trade shows, advertising, and PR initiatives.
• Support new product launches and existing product lines through coordinated marketing plans.
• Create and manage sales enablement materials such as catalogs, spec sheets, case studies, and presentations.
• Conduct market research, competitive analysis, and customer insights to guide strategy.
• Oversee marketing budgets, performance metrics, and ROI for all initiatives.
• Mentor and manage a high-performing marketing team.
• Strengthen distributor, OEM, and channel marketing programs.
• Ensure consistent branding across all communication channels.
• Provide direction on pricing, segmentation, and content strategies.
• Support data and product info platforms like IDEA Connector and Home Depot Sync.
• Contribute to sales forecasting and planning efforts.
• Promote continuous improvement, teamwork, and operational efficiency.

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Required Qualifications & Skills

• Bachelor’s degree in Marketing or Business (MBA preferred).
• 8+ years in marketing; 3+ years in leadership within B2B or manufacturing.
• Experience marketing to OEMs, distributors, or industrial customers.
• Ability to translate technical concepts into clear customer messaging.
• Strong strategic thinking, analytical abilities, and project management experience.
• Skilled in digital marketing, CRM (e.g., Salesforce), marketing automation (HubSpot/Marketo), and data analytics.
• Excellent communication and presentation skills.
• Leadership background with team development experience.
• Understanding of industrial buying cycles; Lean or Six Sigma knowledge is a plus.
• Ability to travel for trade shows.

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Benefits Offered

401(k) with company match, Medical/Dental/Vision, employer-paid life insurance, optional life and disability coverage, quarterly & Christmas bonuses, profit sharing, onsite gym, and additional benefits.

Job Type: Full-time

Pay: $110,000.00 - $120,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance
• Vision insurance

Work Location: In person