Job Description
POSITION SUMMARY
* The Manager, Partner & Ecosystem Growth Marketing is responsible for driving demand, brand awareness, and revenue growth through the partner ecosystem, including distributors, resellers, M&E contractors and system integrators. Focus on executing go-to-market (GTM) campaigns, developing partner-focused marketing programs and initiatives that help channel partners promote Vertiv's critical infrastructure solutions. This team bridges the gap between marketing and channel sales-enabling partners to effectively sell Vertiv solutions while driving measurable pipeline growth and market expansion.
RESPONSIBILITIES
* Execute Channel Strategy: Support the development and lead the execution of the Ecosystem marketing plans, focusing on improving reach, engagement, and conversion for one segment - Distributors, Resellers or Mechanical & Electrical Contractors
* Partner Facing Campaigns: Plan, implement, and optimize campaigns across digital, social, and traditional channels to drive brand awareness and customer acquisition through Partners.
* Performance Analysis: Track and analyze marketing performance using data and analytics tools, providing regular reports and actionable insights to leadership.
* Regional Event Coordination and Support: Procure booth materials - signage, speaking session, content, social promotion, displays, promotional items, booth staff. Onsite management.
* Cross-Functional Collaboration: Partner with product, Channel sales, and creative teams to ensure alignment of marketing initiatives with business goals and product launches.
* Budget Management: Assist in managing the channel marketing budget, ensuring efficient use of resources and alignment with Vertiv's goals.
QUALIFICATIONS
* Bachelor's Degree in Communications, Marketing, Business or closely related field.
* 5-8 Years' Experience in B2B marketing, channel marketing, or partner management-preferably in IT, data center, or infrastructure industries.
* Strong understanding of channel ecosystems (distributors, resellers, system integrators). Familiarity with data center, power, cooling, or critical infrastructure solutions is preferred.
* Proven ability to build and manage partner relationships and influence stakeholders across a channel network.
* Strong organizational skills, ability to manage multiple projects, and willingness to travel as needed.
PHYSICAL & ENVIRONMENTAL DEMANDS
* Sitting, Standing, Lifting (50lbs).
* Standard office environment in addition to tradeshow floor.
TIME TRAVEL REQUIRED
* 20-30% travel based on Partner and Organization needs.
The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.
OUR STRATEGIC PRIORITIES
* Customer Focus
* Operational Excellence
* High-Performance Culture
* Innovation
* Financial Strength
OUR BEHAVIORS
* Own It
* Act With Urgency
* Foster a Customer-First Mindset
* Think Big and Execute
* Lead by Example
* Drive Continuous Improvement
* Learn and Seek Out Development
At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networ
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