Description and Requirements
Job Description
Director, Account-Based Marketing
This role can be based out of any of our Slalom Office locations, however, there is a hybrid expectations to be in a Slalom Office.
About the Role
Slalom is seeking a Director of Account-Based Marketing to lead an account-centric growth strategy across priority markets and strategic accounts. This leadership role sits at the intersection of marketing and go-to-market execution, translating insights and sales priorities into coordinated, insight-led account experiences that drive pipeline creation, deal acceleration, expansion, and long-term growth.
This leader will partner closely with Sales, Field Marketing, Demand Generation, Content, Alliances, and Marketing Operations to align focus areas, engage buying groups across the full opportunity lifecycle, and activate the right plays at the right moments. Success requires strong judgment on when to deploy high-touch 1:1 executive engagement, 1:few plays for account clusters, and scalable account-centric programs based on potential, readiness, and priorities.
This is a strategic, hands-on leadership role for someone who brings strong ABM expertise and experience with a results-driven mindset- building repeatable frameworks, improving execution, and using data and signals to continuously refine engagement motions and prioritization.
What you will do:
* Define and evolve Slalom's ABM strategy and account-based experience (ABX) across priority markets and named accounts, including tiering, segmentation, engagement models, investment priorities, and success metrics aligned to revenue goals.
* Partner with Sales leadership to build out an effective operating system, maintaining consistent alignment on account selection, opportunity prioritization, buying-group engagement, and pursuit strategies.
* Translate account, customer, and market insights and signals into differentiated messaging, persona strategies, and account plays that improve relevance and conversion.
* Design and orchestrate a mix of 1:1 executive programs, 1:few plays, and scalable motions supporting net-new, expansion, and cross-sell objectives.
* Build repeatable ABM playbooks, templates, and enablement to drive consistent execution across markets and sectors.
* Orchestrate cross-functional execution across Field Marketing, Demand Generation, Content, Digital, Alliances, Campaigns, Marketing Operations, and BI to deliver cohesive account experiences.
* Collaborate with Sales, Marketing, and partners to activate across digital, field, executive, and event channels.
* Lead testing and optimization of channels, personalization, content, partner motions, and AI-assisted workflows.
* Influence measurement frameworks connecting engagement, buying-group coverage, pipeline, deal velocity, and expansion, with a focus on account progression and signal-based prioritization.
* Partner with customer marketing to incorporate proof points, references, and success stories into account programs.
* Serve as the internal ABM authority, educating stakeholders, influencing decision-making, and setting up systems and standards for ABX.
What You'll Bring
* 10+ years of experience in B2B marketing, ABM, field marketing, GTM strategy, account strategy, or demand generation, with leadership experience in ABM and/or account-based strategy in a Consulting or Professional Services environment.
* Deep expertise in the technical and creative aspects of ABM marketing with proven in-market results.
* Experience working with DemandBase or similar tool to develop account-based programs supporting pipeline g
Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjM4NzY2LjEwNTA4QHNsYWxvbWNvbXAuYXBsaXRyYWsuY29t
