Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!
We are looking for a Consumer Insights Strategist Manager to lead consumer understanding and decision support within a business unit.
This role sits at the center of business decision-making, ensuring that product, marketing, and category strategies are grounded in a deep understanding of consumer behavior. The Strategist partners closely with BU leadership to define priorities, diagnose consumer problems, and translate insights into clear, actionable direction.
This is a strategic role focused on driving decisions, with hands-on research responsibility in the near term as the team scales.
In this role, you will:
Own Consumer Understanding for the BU
* Develop a deep understanding of consumer behavior, needs, and decision drivers within your category
* Identify key drivers and barriers influencing growth
Drive Better Business Decisions
* Partner with BU leaders to shape product, marketing, and brand strategy
* Translate insights into clear, actionable recommendations
* Ensure decisions are grounded in both consumer understanding and business/data signals
Lead Problem Definition & Prioritization
* Work with the business to define the right problems to solve
* Prioritize high-impact opportunities based on consumer and business needs
Guide Research & Insight Development
* Design and execute research to answer key business questions
* Partner with analysts, vendors, and the broader CI team to deliver insights
* Ensure outputs are focused on decision-making, not just learning
Challenge & Influence
* Push back on unsupported assumptions or anecdotal thinking
* Advocate for the consumer in key business discussions
* Present insights and recommendations to senior stakeholders
Connect to the Broader Consumer Intelligence System
* Feed learnings, patterns, and hypotheses into the Enterprise Intelligence team
* Leverage cross-BU insights to inform category strategy
Build Mode (First 6-12 Months)
As the team scales, this role will operate in a hands-on capacity:
* Execute end-to-end research (qualitative and quantitative)
* Lead projects from scoping through synthesis and recommendation
* Work directly with vendors and tools to deliver insights
* Help establish ways of working, tools, and best practices
Over time, this role will transition toward a greater focus on strategic guidance and decision support as analyst support is added.
Data & Analytical Fluency
* Interpret and leverage business and digital signals (e.g., POS, media, e-commerce, behavioral data) to inform insights
* Connect quantitative data with consumer behavior to identify drivers and opportunities
* Partner effectively with Analytics to deepen understanding and validate hypotheses
* Comfort working with data tools (e.g., Excel, dashboards, basic data exploration)
Research Tools & Methods
* Experience designing and executing research using modern tools and platforms (e.g., survey tools, qualitative platforms, experimentation tools)
* Ability to select the right methodology and tool based on the business question, not default to a single approach
What will help you succeed:
* 3-5 years of experience in consumer insights, strategy, or consulting
* Strong foundation in qualitative and quantitative research me
Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjg5Njg4LjEwNTA4QHNjb3R0c21pcmFjbGVncm9jb21wLmFwbGl0cmFrLmNvbQ
