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Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

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    Work Activities

    Work Activities

    • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
    • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
    • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
    • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
    • Prepare detailed storyboards showing sequence and timing of story development for television production.
    • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
    • Manage own accounts and projects, working within budget and scheduling requirements.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Review illustrative material to determine if it conforms to standards and specifications.
    • Present final layouts to clients for approval.
    • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Work with creative directors to develop design solutions.
    • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
    • Negotiate with printers and estimators to determine what services will be performed.
    • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
    • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Create custom illustrations or other graphic elements.
    • Conceptualize and help design interfaces for multimedia games, products, and devices.

    Skills

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Reading Comprehension

      Reading work-related information.

    • Social Perceptiveness

      Understanding people's reactions.

    • Time Management

      Managing your time and the time of other people.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Instructing

      Teaching people how to do something.

    • Technology Design

      Making equipment and technology useful for customers.

    • Science

      Using scientific rules and strategies to solve problems.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Writing

      Writing things for co-workers or customers.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Negotiation

      Bringing people together to solve differences.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Management of Material Resources

      Managing equipment and materials.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Mathematics

      Using math to solve problems.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Speaking

      Talking to others.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Coordination

      Changing what is done based on other people's actions.

    • Programming

      Writing computer programs.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Repairing

      Repairing machines or systems using the right tools.

    • Operation and Control

      Using equipment or systems.

    • Service Orientation

      Looking for ways to help people.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    WorkKeys®

    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Category Flexibility

      Grouping things in different ways.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Night Vision

      Seeing at night or under low light.

    • Speech Recognition

      Recognizing spoken words.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Problem Sensitivity

      Noticing when problems happen.

    • Deductive Reasoning

      Using rules to solve problems.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Originality

      Creating new and original ideas.

    • Information Ordering

      Ordering or arranging things.

    • Oral Comprehension

      Listening and understanding what people say.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Speech Clarity

      Speaking clearly.

    • Oral Expression

      Communicating by speaking.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Written Expression

      Communicating by writing.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Far Vision

      Seeing details that are far away.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Written Comprehension

      Reading and understanding what is written.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Selective Attention

      Paying attention to something without being distracted.

    • Trunk Strength

      Using your lower back and stomach.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Spatial Orientation

      Knowing where things are around you.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Time Sharing

      Doing two or more things at the same time.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Near Vision

      Seeing details up close.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    Knowledge

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

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    Pay

    • Ohio Annual Salary 91700/yr
    • Typical Salary
    • Ohio Hourly Wage 44.09/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 2,380
    • Yearly Projected Openings 230

    Typical Education

    Personality

    Artistic: People interested in this work like activities that include creating, designing, and making your own rules.They do well at jobs that need:
    • Dependability
    • Attention to Detail
    • Persistence
    • Cooperation
    • Innovation
    • Achievement/Effort

    Tools

    • Charcoal pencils
    • Desktop computers
    • Digital camcorders or video cameras
    • Digital cameras
    • Notebook computers
    • Personal computers
    • Tablet computers

    Technology

    • Analytical or scientific software
    • Computer aided design CAD software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Graphical user interface development software
    • Graphics or photo imaging software
    • Internet browser software
    • Mobile operator specific application software
    • Network conferencing software
    • Object or component oriented development software
    • Office suite software
    • Operating system software
    • Presentation software
    • Program testing software
    • Project management software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

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