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Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

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    Work Activities

    Work Activities

    • Create custom illustrations or other graphic elements.
    • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
    • Review illustrative material to determine if it conforms to standards and specifications.
    • Work with creative directors to develop design solutions.
    • Manage own accounts and projects, working within budget and scheduling requirements.
    • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
    • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
    • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
    • Prepare detailed storyboards showing sequence and timing of story development for television production.
    • Present final layouts to clients for approval.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
    • Negotiate with printers and estimators to determine what services will be performed.
    • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
    • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Conceptualize and help design interfaces for multimedia games, products, and devices.
    • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.

    Skills

    • Time Management

      Managing your time and the time of other people.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Programming

      Writing computer programs.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Operation and Control

      Using equipment or systems.

    • Negotiation

      Bringing people together to solve differences.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Reading Comprehension

      Reading work-related information.

    • Mathematics

      Using math to solve problems.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Technology Design

      Making equipment and technology useful for customers.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Writing

      Writing things for co-workers or customers.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Service Orientation

      Looking for ways to help people.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Quality Control Analysis

      Testing how well a product or service works.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Repairing

      Repairing machines or systems using the right tools.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Management of Material Resources

      Managing equipment and materials.

    • Social Perceptiveness

      Understanding people's reactions.

    • Coordination

      Changing what is done based on other people's actions.

    • Science

      Using scientific rules and strategies to solve problems.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Speaking

      Talking to others.

    • Instructing

      Teaching people how to do something.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    WorkKeys®

    Applied Math
    5
    Workplace Documents
    5
    Graphic Literacy
    5

    Abilities

    • Selective Attention

      Paying attention to something without being distracted.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Originality

      Creating new and original ideas.

    • Written Expression

      Communicating by writing.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Problem Sensitivity

      Noticing when problems happen.

    • Category Flexibility

      Grouping things in different ways.

    • Near Vision

      Seeing details up close.

    • Far Vision

      Seeing details that are far away.

    • Night Vision

      Seeing at night or under low light.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Written Comprehension

      Reading and understanding what is written.

    • Speech Recognition

      Recognizing spoken words.

    • Oral Comprehension

      Listening and understanding what people say.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Trunk Strength

      Using your lower back and stomach.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Deductive Reasoning

      Using rules to solve problems.

    • Information Ordering

      Ordering or arranging things.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    • Oral Expression

      Communicating by speaking.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Spatial Orientation

      Knowing where things are around you.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Speech Clarity

      Speaking clearly.

    • Time Sharing

      Doing two or more things at the same time.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    Knowledge

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

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    Pay

    • Ohio Annual Salary 82540/yr
    • Typical Salary
    • Ohio Hourly Wage 39.68/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 2,550
    • Yearly Projected Openings 270

    Typical Education

    Personality

    Artistic: People interested in this work like activities that include creating, designing, and making your own rules.They do well at jobs that need:
    • Attention to Detail
    • Dependability
    • Adaptability/Flexibility
    • Innovation
    • Achievement/Effort
    • Initiative

    Tools

    • Charcoal pencils
    • Desktop computers
    • Digital camcorders or video cameras
    • Digital cameras
    • Notebook computers
    • Personal computers
    • Tablet computers

    Technology

    • Analytical or scientific software
    • Computer aided design CAD software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Graphics or photo imaging software
    • Internet browser software
    • Mobile operator specific application software
    • Network conferencing software
    • Object or component oriented development software
    • Office suite software
    • Operating system software
    • Presentation software
    • Program testing software
    • Project management software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

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