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Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

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    Work Activities

    Work Activities

    • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
    • Maintain assigned account bases while developing new accounts.
    • Provide clients with estimates of the costs of advertising products or services.
    • Locate and contact potential clients to offer advertising services.
    • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
    • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
    • Process all correspondence and paperwork related to accounts.
    • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
    • Draw up contracts for advertising work, and collect payments due.
    • Deliver advertising or illustration proofs to customers for approval.
    • Inform customers of available options for advertisement artwork, and provide samples.
    • Recommend appropriate sizes and formats for advertising, depending on medium used.
    • Write copy as part of layout.
    • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
    • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
    • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
    • Identify new advertising markets, and propose products to serve them.
    • Arrange for commercial taping sessions, and accompany clients to sessions.
    • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
    • Write sales outlines for use by staff.

    Skills

    • Speaking

      Talking to others to convey information effectively.

    • Persuasion

      Persuading others to change their minds or behavior.

    • Service Orientation

      Actively looking for ways to help people.

    WorkKeys®

    Applied Math
    4
    Workplace Documents
    5
    Graphic Literacy
    4

    Abilities

    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Speech Clarity

      The ability to speak clearly so others can understand you.

    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    Knowledge

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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    Pay

    • Ohio Annual Salary 49790/yr
    • Typical Salary
    • Ohio Hourly Wage 23.94/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 4,280
    • Yearly Projected Openings 490

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Attention to Detail
    • Initiative
    • Persistence
    • Integrity
    • Achievement/Effort
    • Dependability

    Tools

    • Special purpose telephones
    • Personal digital assistant PDAs or organizers
    • Personal computers
    • Notebook computers
    • Desktop computers

    Technology

    • Electronic mail software
    • Desktop publishing software
    • Data base user interface and query software
    • Customer relationship management CRM software
    • Calendar and scheduling software

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    Workforce Supply Tool

    Workforce Supply Tool

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