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Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

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    Work Activities

    Work Activities

    • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
    • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
    • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
    • Locate and contact potential clients to offer advertising services.
    • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
    • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
    • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
    • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
    • Draw up contracts for advertising work, and collect payments due.
    • Inform customers of available options for advertisement artwork, and provide samples.
    • Process all correspondence and paperwork related to accounts.
    • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
    • Arrange for commercial taping sessions, and accompany clients to sessions.
    • Arrange for commercial taping sessions, and accompany clients to sessions.
    • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
    • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
    • Inform customers of available options for advertisement artwork, and provide samples.
    • Provide clients with estimates of the costs of advertising products or services.
    • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
    • Recommend appropriate sizes and formats for advertising, depending on medium used.
    • Maintain assigned account bases while developing new accounts.
    • Locate and contact potential clients to offer advertising services.
    • Write copy as part of layout.
    • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
    • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
    • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
    • Write sales outlines for use by staff.
    • Maintain assigned account bases while developing new accounts.
    • Draw up contracts for advertising work, and collect payments due.
    • Identify new advertising markets, and propose products to serve them.
    • Deliver advertising or illustration proofs to customers for approval.

    Skills

    • Social Perceptiveness

      Understanding people's reactions.

    • Operations Analysis

      Figuring out what a product or service needs to be able to do.

    • Technology Design

      Making equipment and technology useful for customers.

    • Service Orientation

      Looking for ways to help people.

    • Troubleshooting

      Figuring out what is causing equipment, machines, wiring, or computer programs to not work.

    • Repairing

      Repairing machines or systems using the right tools.

    • Systems Analysis

      Figuring out how a system should work and how changes in the future will affect it.

    • Systems Evaluation

      Measuring how well a system is working and how to improve it.

    • Management of Material Resources

      Managing equipment and materials.

    • Management of Personnel Resources

      Selecting and managing the best workers for a job.

    • Mathematics

      Using math to solve problems.

    • Operation and Control

      Using equipment or systems.

    • Speaking

      Talking to others.

    • Instructing

      Teaching people how to do something.

    • Equipment Selection

      Deciding what kind of tools and equipment are needed to do a job.

    • Active Listening

      Listening to others, not interrupting, and asking good questions.

    • Reading Comprehension

      Reading work-related information.

    • Programming

      Writing computer programs.

    • Writing

      Writing things for co-workers or customers.

    • Active Learning

      Figuring out how to use new ideas or things.

    • Coordination

      Changing what is done based on other people's actions.

    • Negotiation

      Bringing people together to solve differences.

    • Persuasion

      Talking people into changing their minds or their behavior.

    • Complex Problem Solving

      Noticing a problem and figuring out the best way to solve it.

    • Equipment Maintenance

      Planning and doing the basic maintenance on equipment.

    • Science

      Using scientific rules and strategies to solve problems.

    • Monitoring

      Keeping track of how well people and/or groups are doing in order to make improvements.

    • Critical Thinking

      Thinking about the pros and cons of different ways to solve a problem.

    • Learning Strategies

      Using the best training or teaching strategies for learning new things.

    • Management of Financial Resources

      Making spending decisions and keeping track of what is spent.

    • Time Management

      Managing your time and the time of other people.

    • Operations Monitoring

      Watching gauges, dials, or display screens to make sure a machine is working.

    • Judgment and Decision Making

      Thinking about the pros and cons of different options and picking the best one.

    • Installation

      Installing equipment, machines, wiring, or computer programs.

    • Quality Control Analysis

      Testing how well a product or service works.

    WorkKeys®

    Applied Math
    4
    Workplace Documents
    5
    Graphic Literacy
    4

    Abilities

    • Depth Perception

      Deciding which thing is closer or farther away from you, or deciding how far away it is from you.

    • Written Expression

      Communicating by writing.

    • Explosive Strength

      Jumping, sprinting, or throwing something.

    • Written Comprehension

      Reading and understanding what is written.

    • Speed of Closure

      Quickly knowing what you are looking at.

    • Visual Color Discrimination

      Noticing the difference between colors, including shades and brightness.

    • Auditory Attention

      Paying attention to one sound while there are other distracting sounds.

    • Time Sharing

      Doing two or more things at the same time.

    • Gross Body Coordination

      Moving your arms, legs, and mid-section together while your whole body is moving.

    • Fluency of Ideas

      Coming up with lots of ideas.

    • Night Vision

      Seeing at night or under low light.

    • Category Flexibility

      Grouping things in different ways.

    • Peripheral Vision

      Seeing something to your side when your are looking ahead.

    • Speech Recognition

      Recognizing spoken words.

    • Oral Expression

      Communicating by speaking.

    • Flexibility of Closure

      Seeing hidden patterns.

    • Finger Dexterity

      Putting together small parts with your fingers.

    • Hearing Sensitivity

      Telling the difference between sounds.

    • Mathematical Reasoning

      Choosing the right type of math to solve a problem.

    • Manual Dexterity

      Holding or moving items with your hands.

    • Dynamic Flexibility

      Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.

    • Wrist-Finger Speed

      Making fast, simple, repeated movements of your fingers, hands, and wrists.

    • Originality

      Creating new and original ideas.

    • Extent Flexibility

      Bending, stretching, twisting, or reaching with your body, arms, and/or legs.

    • Problem Sensitivity

      Noticing when problems happen.

    • Rate Control

      Changing when and how fast you move based on how something else is moving.

    • Information Ordering

      Ordering or arranging things.

    • Spatial Orientation

      Knowing where things are around you.

    • Multilimb Coordination

      Using your arms and/or legs together while sitting, standing, or lying down.

    • Reaction Time

      Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.

    • Oral Comprehension

      Listening and understanding what people say.

    • Speech Clarity

      Speaking clearly.

    • Memorization

      Remembering words, numbers, pictures, or steps.

    • Stamina

      Exercising for a long time without getting out of breath.

    • Sound Localization

      Noticing the direction that a sound came from.

    • Response Orientation

      Quickly deciding if you should move your hand, foot, or other body part.

    • Control Precision

      Quickly changing the controls of a machine, car, truck or boat.

    • Static Strength

      Lifting, pushing, pulling, or carrying.

    • Dynamic Strength

      Exercising for a long time without your muscles getting tired.

    • Far Vision

      Seeing details that are far away.

    • Selective Attention

      Paying attention to something without being distracted.

    • Gross Body Equilibrium

      Keeping your balance or staying upright.

    • Visualization

      Imagining how something will look after it is moved around or changed.

    • Inductive Reasoning

      Making general rules or coming up with answers from lots of detailed information.

    • Near Vision

      Seeing details up close.

    • Glare Sensitivity

      Seeing something even if there is a glare or very bright light.

    • Arm-Hand Steadiness

      Keeping your arm or hand steady.

    • Perceptual Speed

      Quickly comparing groups of letters, numbers, pictures, or other things.

    • Trunk Strength

      Using your lower back and stomach.

    • Speed of Limb Movement

      Quickly moving your arms and legs.

    • Deductive Reasoning

      Using rules to solve problems.

    • Number Facility

      Adding, subtracting, multiplying, or dividing.

    Knowledge

    • Fine Arts

      Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    • Foreign Language

      Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Mechanical

      Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

    • Engineering and Technology

      Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Personnel and Human Resources

      Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

    • Administration and Management

      Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    • Psychology

      Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

    • Geography

      Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

    • Philosophy and Theology

      Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

    • Medicine and Dentistry

      Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

    • Food Production

      Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

    • Economics and Accounting

      Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

    • Building and Construction

      Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

    • Physics

      Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

    • Education and Training

      Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

    • Telecommunications

      Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

    • Design

      Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    • History and Archeology

      Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

    • Public Safety and Security

      Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Administrative

      Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

    • Production and Processing

      Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    • Sociology and Anthropology

      Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

    • Biology

      Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

    • Transportation

      Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

    • Mathematics

      Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

    • Therapy and Counseling

      Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    • Law and Government

      Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

    • Chemistry

      Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

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    Pay

    • Ohio Annual Salary 47920/yr
    • Typical Salary
    • Ohio Hourly Wage 23.04/hr
    • Typical Hourly Wage

    Ohio Employment Trends

    • Currently Employed 2,780
    • Yearly Projected Openings 330

    Typical Education

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business.They do well at jobs that need:
    • Attention to Detail
    • Initiative
    • Persistence
    • Integrity
    • Achievement/Effort
    • Dependability

    Tools

    • Desktop computers
    • Notebook computers
    • Personal computers
    • Personal digital assistant PDAs or organizers
    • Special purpose telephones
    • Tablet computers

    Technology

    • Calendar and scheduling software
    • Customer relationship management CRM software
    • Data base user interface and query software
    • Desktop publishing software
    • Electronic mail software
    • Enterprise resource planning ERP software
    • Graphics or photo imaging software
    • Internet browser software
    • Office suite software
    • Presentation software
    • Sales and marketing software
    • Spreadsheet software
    • Word processing software

    Tags

    • InDemand occupations are considered a priority by the state of Ohio.

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    Workforce Supply Tool

    The Workforce Supply Tool provides statistics for the occupations in highest demand throughout Ohio.

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