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Program Directors

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Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

    Work Activities
    • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
    • Coordinate activities between departments, such as news and programming.
    • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
    • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
    • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
    • Establish work schedules and assign work to staff members.
    • Operate and maintain on-air and production audio equipment.
    • Prepare copy and edit tape so that material is ready for broadcasting.
    • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
    • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
    • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
    • Develop ideas for programs and features that a station could produce.
    • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
    • Develop promotions for current programs and specials.
    • Perform personnel duties, such as hiring staff and evaluating work performance.
    • Read news, read or record public service and promotional announcements, or perform other on-air duties.
    • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
    • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
    • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
    • Direct setup of remote facilities and install or cancel programs at remote stations.
    • Conduct interviews for broadcasts.
    • Cue announcers, actors, performers, and guests.
    • Participate in the planning and execution of fundraising activities.
    Skills
    • Critical Thinking

      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

    • Judgment and Decision Making

      Considering the relative costs and benefits of potential actions to choose the most appropriate one.

    • Reading Comprehension

      Understanding written sentences and paragraphs in work related documents.

    WorkKeys®
    Applied Math
    4
    Workplace Documents
    5
    Graphic Literacy
    4
    Abilities
    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Written Comprehension

      The ability to read and understand information and ideas presented in writing.

    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    Knowledge
    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    Career Video
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    Pay
    • Ohio Annual Salary $52,200/yr
    • Typical Salary
    • Ohio Hourly Wage $25.10/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 2,100
    • Yearly Projected Openings 210
    Typical Education
    Personality
    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Attention to Detail
    • Dependability
    • Cooperation
    • Self Control
    • Adaptability/Flexibility
    • Analytical Thinking
    Tools
    • Tablet computers
    • Special purpose telephones
    • Radio core equipment
    • Personal computers
    • Desktop computers
    Technology
    • Web page creation and editing software
    • Video creation and editing software
    • Project management software
    • Data base user interface and query software
    • Calendar and scheduling software
    Tags
    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.