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Radio and Television Announcers

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Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

    Work Activities
    • Operate control consoles.
    • Record commercials for later broadcast.
    • Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
    • Read news flashes to inform audiences of important events.
    • Study background information to prepare for programs or interviews.
    • Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
    • Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
    • Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
    • Write and edit video and scripts for broadcasts.
    • Comment on music and other matters, such as weather or traffic conditions.
    • Develop story lines for broadcasts.
    • Maintain organization of the music library.
    • Locate guests to appear on talk or interview shows.
    • Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
    • Discuss various topics over the telephone with viewers or listeners.
    • Give network cues permitting selected stations to receive programs.
    • Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
    • Interview show guests about their lives, their work, or topics of current interest.
    • Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
    • Make promotional appearances at public or private events to represent their employers.
    • Host civic, charitable, or promotional events that are broadcast over television or radio.
    • Attend press conferences to gather information for broadcast.
    • Moderate panels or discussion shows on topics such as current affairs, art, or education.
    • Describe or demonstrate products that viewers may purchase through specific shows or in stores.
    Skills
    • Speaking

      Talking to others to convey information effectively.

    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    • Reading Comprehension

      Understanding written sentences and paragraphs in work related documents.

    WorkKeys®
    Applied Math
    0
    Workplace Documents
    5
    Graphic Literacy
    4
    Abilities
    • Oral Expression

      The ability to communicate information and ideas in speaking so others will understand.

    • Speech Clarity

      The ability to speak clearly so others can understand you.

    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    Knowledge
    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Computers and Electronics

      Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    Career Video
    Additional videos and more information available on CareerOneStop
    Pay
    • Ohio Annual Salary $33,390/yr
    • Typical Salary
    • Ohio Hourly Wage $16.05/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 1,350
    • Yearly Projected Openings 100
    Typical Education
    Personality
    Artistic: People interested in this work like activities that include creating, designing, and making your own rules. They do well at jobs that need:
    • Dependability
    • Integrity
    • Attention to Detail
    • Stress Tolerance
    • Adaptability/Flexibility
    • Initiative
    Tools
    • Special purpose telephones
    • Notebook computers
    • Mobile phones
    • Media control systems
    • Desktop computers
    Technology
    • Word processing software
    • Spreadsheet software
    • Music or sound editing software
    • Enterprise resource planning ERP software
    • Data base user interface and query software