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Copy Writers

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Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

    Work Activities
    • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
    • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
    • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
    • Present drafts and ideas to clients.
    • Vary language and tone of messages based on product and medium.
    • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
    • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
    • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
    • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
    • Conduct research and interviews to determine which of a product's selling features should be promoted.
    • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
    • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
    Skills
    • Reading Comprehension

      Understanding written sentences and paragraphs in work related documents.

    • Writing

      Communicating effectively in writing as appropriate for the needs of the audience.

    • Active Listening

      Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

    WorkKeys®
    Applied Math
    0
    Workplace Documents
    5
    Graphic Literacy
    4
    Abilities
    • Written Comprehension

      The ability to read and understand information and ideas presented in writing.

    • Written Expression

      The ability to communicate information and ideas in writing so others will understand.

    • Oral Comprehension

      The ability to listen to and understand information and ideas presented through spoken words and sentences.

    Knowledge
    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Communications and Media

      Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    Career Video
    Additional videos and more information available on CareerOneStop
    Pay
    • Ohio Annual Salary $50,790/yr
    • Typical Salary
    • Ohio Hourly Wage $24.42/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 4,190
    • Yearly Projected Openings 370
    Typical Education
    Personality
    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Attention to Detail
    • Dependability
    • Innovation
    • Integrity
    • Cooperation
    • Adaptability/Flexibility
    Tools
    • Teleconference equipment
    • Personal computers
    • Notebook computers
    • Flash memory storage card
    • Desktop computers
    Technology
    • Web page creation and editing software
    • Video creation and editing software
    • Presentation software
    • Graphics or photo imaging software
    • Desktop publishing software