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Market Research Analysts and Marketing Specialists

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Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

    Work Activities
    • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
    • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
    • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
    • Measure and assess customer and employee satisfaction.
    • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
    • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
    • Seek and provide information to help companies determine their position in the marketplace.
    • Forecast and track marketing and sales trends, analyzing collected data.
    • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
    • Monitor industry statistics and follow trends in trade literature.
    • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
    • Direct trained survey interviewers.
    • Develop and implement procedures for identifying advertising needs.
    Skills
    • Critical Thinking

      Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

    • Reading Comprehension

      Understanding written sentences and paragraphs in work related documents.

    • Writing

      Communicating effectively in writing as appropriate for the needs of the audience.

    WorkKeys®
    Applied Math
    6
    Workplace Documents
    5
    Graphic Literacy
    5
    Abilities
    • Inductive Reasoning

      The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

    • Deductive Reasoning

      The ability to apply general rules to specific problems to produce answers that make sense.

    • Fluency of Ideas

      The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

    Knowledge
    • English Language

      Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

    • Customer and Personal Service

      Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    • Sales and Marketing

      Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    Career Video
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    Additional videos and more information available on CareerOneStop
    Pay
    • Ohio Annual Salary $59,940/yr
    • Typical Salary
    • Ohio Hourly Wage $28.82/hr
    • Typical Hourly Wage
    Ohio Employment Trends
    • Currently Employed 22,330
    • Yearly Projected Openings 2,760
    Typical Education
    Personality
    Investigative: People interested in this work like activities that include ideas, thinking, and figuring things out. They do well at jobs that need:
    • Analytical Thinking
    • Attention to Detail
    • Dependability
    • Integrity
    • Initiative
    • Adaptability/Flexibility
    Tools
    • Tablet computers
    • Personal digital assistant PDAs or organizers
    • Personal computers
    • Notebook computers
    • Desktop computers
    Technology
    • Information retrieval or search software
    • Graphics or photo imaging software
    • Data base user interface and query software
    • Customer relationship management CRM software
    • Analytical or scientific software
    Tags
    • InDemand occupations are considered a priority by the state of Ohio.
    • Bright Outlook occupations will grow rapidly in the next few years, have a large number of openings, or are new and emerging careers.