Product Marketing Specialist 3
# of Openings
Building 1 Westlake, Ohio
The Product Marketing Specialist 3 is responsible for developing, managing and executing the content used to drive effective integrated marketing campaigns that drive sales for Company products.
Develop positioning and messaging content in a variety of formats for multiple and/or complex company software products and solutions with minimal oversight
Identify overall market opportunity and refine specific audiences through targeting and segmentation
Decide on the most relevant content for the buyer personas and develop this content accordingly across a range of formats, such as white papers, brochures, social media, web pages, online events and more
Work with demand generation, digital marketing, campaign management and the industry marketing teams to map content needs to demand creation requirements
Be the subject matter expert on the assigned area of the company's software product or solution; develop and maintain the competitive comparison guide for use in positioning against like offerings from other competitors
Collaborate with direct and channel sales partners in creating their sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules and demos)
Be integral in the solution launch planning by developing the strategy and executing on the plan and supporting analyst briefings
Develop a range of customer testimonials for external/internal use, including written case studies
Measure the success of content and materials produced. Use the analytics available to make recommendations and develop best practices to maximize the effectiveness of future materials
Manage a portion of the Solution Marketing budget, making recommendations for where to best optimize marketing spend to accomplish our goals.
Be an active contributor to our thought leadership strategy by participating in blogs, web content, etc.
Provide guidance to other team members
Significant experience in product marketing and relevant industry or technology
Must be comfortable and effective at delivering presentations
Sharp, fast learner with a technology curiosity and aptitude
Strong writing/presentation building, verbal, written, digital, and graphic communication skills
Strong Web research and analysis skills
Demonstrated ability to establish rapport and gain the trust of others; effective at gaining consensus
Knowledge of the enterprise sales process, and the product collateral needs for effective value based solution marketing and selling
Self-motivated with the ability to manage projects to completion with minimal oversight
Up to 20% travel required
Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job
Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.