The Web Content Marketing Manager is responsible to transform the Vertiv.com website into a best-in-class B2B website reflective of Vertivs premium brand. The Web Content Marketing Manager is responsible for creating phenomenal user experiences on Vertivs website that drive the sales pipeline and meet the diverse needs of prospects, customers, partners, job seekers, and investors. The Web Content Marketing Manager develops strategy and execution with other business groups including Sales, Marketing, Technology and Business Development and directs the vision of the website.
Use Vertiv.com as a canvas to paint a compelling story about the company and products, one that drives conversions and accelerates deals through the Sales pipeline for all product categories. Drive a consistent, premium brand experience across Vertiv.com and related web properties including company profile pages on research sites, recruiting sites, and app stores.
In close partnership with IT and Marketing Operations, own site infrastructure, tools and budget. Deep ownership of Google Analytics and related tools to surface actionable insights in the form of dashboards and reports to key stakeholders on website performance. Engage with the web development team for relationships with web hosting, web development, and SEO vendors.
Recommend and implement analytics-driven improvements to Vertiv.com that meet the needs of prospects, customers, job seekers, partners, investors, and other key audiences.
Own SEO and manage the SEO vendor to drive substantial increase in website traffic, improve brand awareness and opportunity influence goals for organic search.
Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking, networking, and deep ownership.
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity