Welcome to Sherwin-Williams
Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of paints, coatings and related products to professional, industrial, commercial, and retail customers. The company manufactures products under well-known brands such as Sherwin-Williams, Valspar, HGTV HOME by Sherwin-Williams, Dutch Boy, Krylon, Minwax, Thompson's Water Seal, Cabot and many more. Sherwin-Williams branded products are sold exclusively through a chain of more than 4,100 company-operated stores and facilities, while the company's other brands are sold through leading mass merchandisers, home centers, independent paint dealers, hardware stores, automotive retailers, and industrial distributors. Sherwin-Williams supplies a broad range of highly-engineered industrial and OEM coatings for wood and general industrial, coil, packaging, protective and marine, and transportation applications worldwide. Our 60,000 employees are diverse, innovative and passionate. With a variety of rewarding and challenging opportunities, Sherwin-Williams is a great place to find a career that takes you places.
This position is responsible for developing and managing marketing insight generation, quantitative and qualitative analysis, and reporting strategies and methodologies across The Americas Group and potentially other divisions in support of our omnichannel marketing and customer experience goals.
Ultimately, this role will play an instrumental part in S-W's digital and marketing technology journey via the development and execution of reporting and analyses to help drive business and customer value for Sherwin-Williams.
This role partners closely with internal partners and agencies to help develop, guide, implement measurement, analytic, and optimization strategies to exceed our customers' expectations across their entire journey. This role will work as part of a team to devise approaches to meet requests and then oversee or delivery high-quality, credible analyses, leveraging transactional, behavioral, and demographic data.
This role has a broad focus, from measurement of marketing activity and analysis of behavior across the entire customer journey (sites, apps, in store, marketing, sales, transactions, etc.) to continuous optimization recommendations and marketing program reporting and ROI evaluation.
Develops/oversees development of reports and dashboards to accurately monitor marketing effectiveness, user behavior, sales transaction and engagement.
Provides data-driven, actionable insights and recommendations for improving customer acquisition, retention, conversion and engagement across all devices, platforms, and channels.
Provides quantitative and qualitative reporting and analysis by leveraging customer satisfaction reports and feedback (ie online and offline surveys, online ratings and reviews, customer service requests), along with behavioral data
Leads creation and completion of multivariate and A/B testing documents (from hypothesis creation to influencing creative to identifying success metrics) and post test analysis
Performs data mining/drilling to extract information from backend systems, databases, or operational repositories to provide business intelligence against KPIs
Evaluate market conditions and competitor data to identify emerging trends and recommend changes or additions to measurement and analytics strategies, tactics, and tool capabilities.
Assist SW divisions company-wide with adoption of analytic best practices, utilization of common tools and analytic disciplines needed to gauge effectiveness of customer experiences to inform decisions required to drive sales and grow market share.
Supports additional projects as requested
Bachelor's degree in a quantitative field and/or equivalent work experience
Master's degree in Analytics, Statistics, Computer Science or similar major
KNOWLEDGE & EXPERIENCE:
At least 4 years of experience in a business intelligence/data science/analytics role required
Experience conducting statistical analysis using tools such as R, Python, SAS, or similar
Experience measuring marketing campaigns and designing test scenarios
Knowledge of visualization tools such as MicroStrategy, Tableau, DOMO and ability to build dashboard reporting
Knowledge of digital data and analytics tools such as Google Analytics
Experience with advanced analytic methodologies
Equal Opportunity Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, citizenship status, marital status or any other consideration prohibited by law or contract.
VEVRAA Federal Contractor requesting priority referral of protected veterans.