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Marketing Intern Spring and Summer 2020 Job in Valley City, Ohio US

Marketing Intern Spring and Summer 2020

MTD Products Inc. - Valley City, OH

Posted: 1/24/2020 - Expires: 2/23/2020

Job ID: 215328598



Job Description

DESCRIPTION
     Founded in 1932 and headquartered in Valley City, Ohio, MTD Products Inc is a global leader in outdoor power equipment with manufacturing facilities, offices and distribution around the world. MTD s engineering expertise and state-of-the-art facilities are known for innovation and award-winning mowers, snow throwers, trimmers, chain saws, utility vehicles and hand tools for both residential and professional lawn and landscape markets. MTD s family of brands includes Cub Cadet, Troy-Bilt  and Remington, as well as Robomow, Yard Machines, Rover, and WOLF-Garten .
     Purpose:
     Provides support to the brand and channel marketing teams of global outdoor power equipment leaders Cub Cadet and Troy Bilt, with a focus on digital marketing. Boost engagement of key target audiences by creating and optimizing content that can be leveraged across multiple mediums. Serve as project lead on key digital marketing campaign initiatives. Learn how digital marketing integrates into an overall brand strategy and how brand marketing executes each aspect of a brand plan.
     Essential Duties:
     * This position will interact internally with brand managers, communication managers, product managers, sales group, IT staff, and externally with advertising agencies, e-marketing agencies, and marketing partners
      * Facilitates project management by working directly with marketing partners (i.e ad agency, suppliers, marketing vendors)
      * Assists the digital marketing brand team with content creation for social media and search engine optimization
      * Social media responsibilities include monitoring, response and measurement of Facebook, Twitter, YouTube, Pinterest and Instagram.
      * Content creation and day to day management of social media presence for both the Troy Bilt and Cub Cadet brands.
      * Assists marketing team in daily activities, organization, and project management
      * Assists in the development of brand advertising and marketing materials (flyers, billboards, electronic media, internet, social media, literature, product guides, photography, video, etc). This includes managing a messaging database for all products to be kept current for each season.
      * Conducting and gathering market research
      * Creation of content for monthly articles for both brands.
      * Generate and optimize content for knowledge centers and libraries for consumers of outdoor power equipment.
      * Support or lead current and new email marketing initiatives.                   
     Specialized Knowledge/Skills:
     * Well organized, detail-oriented thinker
      * Ability to manage multiple projects simultaneously and deliver on deadline with minimal supervision
      * Ability to take initiative to ensure project success
      * Strong written and verbal communication skills
      * Excellent working knowledge of Microsoft Office applications
      * Enthusiasm for learning the Outdoor Power Equipment Industry
     Experience/Educational Requirements:
     * Undergraduate pursuit in business, marketing or communications with a focus on digital preferred
      * Junior or senior standing preferred
     Work Environment:
     * Office
     MTD seeks to passionately create, build and deliver great products and services that consumers all over the world enjoy using to improve and beautify lawns and gardens. To learn more, please visit  www.mtdproducts.com.
     MTD offers a competitive salary and benefit package that includes 401k, Defined Contribution Plan, Health and Dental Insurance, Vision Insurance, Tuition Reimbursement, paid vacation, paid holidays.
     MTD is an equal opportunity employer M/F/D/V.

Employer's Job# 6426_7
Please visit job URL for more information about this opening and to view EOE statement.

Job Summary


Employment Type:
Full Time
Job type:
Federal Contractor
Skill Based Partner:
No
Education Level:
High school graduate
Work Days:
Mon, Tue, Wed, Thu, Fri
Work Shift:
First
Job Reference Code
6426_7
Salary
N/A
Licenses / Certifications:
N/A
Display Recommended WorkKeys®Recommended WorkKeys®:
Applied Math: 5
Graphic Literacy: 5
Workplace Documentation: 6