Requisition Number: 85666
Company Name: The Davey Tree Expert Company
Service Line: 1COR - Kent-Corporate
Employment Type: Regular
Job Type: Full Time
Education Level Required: Bachelors
Work Experience Required: 3 - 5 years
Travel Expectations: None
Digital Marketing (Online Reputation) Specialist
As the oldest and largest tree care company in the U.S., Davey has a rich heritage of scientific and environmental leadership. We are looking for a specialist to work closely with our Residential Tree Care offices to support the collection and generation of online client feedback and enhance online reputation.
The Digital Marketing (Online Reputation) Specialist is a member of the digital marketing team and will be responsible for building relationships with and interacting closely with regional and local teams; communicating best practices, participating in the development of training materials, and actively providing consultative feedback based on subject matter expertise.
Responsible for the coordination of our digital reputation efforts, relating to online reviews and lead generation programs. This role will include managing third-party relationships, recommending, and monitoring campaign budgets, proactively researching new opportunities for review collection tools, and accountability for online reputation KPIs.
Engage local teams directly to drive client review volume and online reputation.
Monitor and track review site metrics. Present findings to relevant company stakeholders.
Manage online directory profiles to ensure consistent business information and accuracy across multiple platforms.
Coordinate advertising and lead generation efforts with online directory sites.
Foster strong relationships with colleagues and internal clients; actively participate in meetings and strategy sessions and provide consultative feedback based on subject matter expertise.
Bachelor's degree in a relevant field
2-4 years of digital marketing, SEO, and/or online review collection experience in a corporate marketing department or agency environment
Experience leveraging third party review sites to meet business objectives
Experience working with online directory management tools, such as Moz Local
Strong project management skills
Strong internet research skills
Strong communication, writing, and proofing skills
Strong MS Office skills, including Word, Excel, and PowerPoint
Experience managing agency or freelance partners
Experience with local SEO strategy
Thorough knowledge of Google Analytics
Experience managing online advertising programs, including Google AdWords, Google Local Service Ads, Facebook Ad Center, Google Display Network, etc.
We are proud to be an Equal Employment Opportunity and Affirmative Action employer. As a service provider, our success depends upon our ability to attract and retain qualified personnel, regardless of their age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, military or veteran status, or other protected characteristics as established by federal, state or local law.
The Davey Tree Expert Company has U.S. and Canadian operations in more than 47 states and five provinces and provides a variety of tree care, grounds maintenance and consulting services for the residential, utility, commercial, and government markets. Founded in 1880, Davey has been employee-owned for 40 years and has more than 10,000 employees who provide Proven Solutions for a Growing World. For more information, visit