WHIO - TV in Dayton, OH is looking for an experienced and driven Account Executive to join their high functioning sales organization.
The Account Executive is responsible for developing client relationships by creating marketing solutions and executing them from the initial planning stage to presentation, implementation and follow up. Priorities of this position include continuous account development and new business account development through aggressive sales strategy including thorough needs analysis utilizing the full line of Cox Media Group Ohio products including Broadcast Television, Radio, Digital and other niche product opportunities to grow market share.
Determines advertising campaign requirements by utilizing product and service knowledge including thorough understanding of broadcast, digital, marketing research, media capabilities and audience characteristics.
Identifies current and future customer service requirements by establishing rapport with current and potential customers.
Helps customer develop and maximize advertising budget by conferring with key stakeholders (management, designers, and media specialists) to develop the optimal media solution.
Develops and presents custom campaign strategies utilizing multimedia solutions based on thorough needs analysis
Negotiates, closes and implements multi-media campaigns
Evaluates and optimizes campaigns based on analyzing results and recommends future direction.
Develops new business contacts and opportunities through networking, territory mining and referrals.
Prepares reports for customers by collecting, analyzing and summarizing information and trends
Responsible for reaching monthly revenue goals and KPIs.
Maintains professional knowledge by attending educational workshops, reviewing professional publications, establishing professional networks and participating in professional associations.
Contributes to the company team effort by accomplishing related results as needed.
What we look for
Multi-media sales experience desired
Agency negotiation skills, and digital sales expertise is desired
Bachelor’s degree in marketing, management communications, or equivalent
At least two years of successful sales experience required with strong emphasis in business-to-business sales
Excellent communication, customer service, presentation skills, time management and attention to detail
General business understanding of marketing and pricing models
Proposal development and negotiating skills
Strong computer skills including Excel, PowerPoint, Word and Outlook
Strong understanding of the Internet and online sales opportunities
Ability to think creatively
COX MEDIA GROUP IS AN EQUAL OPPORTUNITY EMPLOYER.