live chat
Account Executive Job in Dayton, Ohio US

Account Executive

Georgia Television, LLC - Dayton, OH

Posted: 11/23/2020 - Expires: 2/21/2021

Job ID: 222274488

Job Description

Job Summary

WHIO - TV in Dayton, OH is looking for an experienced and driven Account Executive to join their high functioning sales organization.

The Account Executive is responsible for developing client relationships by creating marketing solutions and executing them from the initial planning stage to presentation, implementation and follow up.  Priorities of this position include continuous account development and new business account development through aggressive sales strategy including thorough needs analysis utilizing the full line of Cox Media Group Ohio products including Broadcast Television, Radio, Digital and other niche product opportunities to grow market share.


 Determines advertising campaign requirements by utilizing product and service knowledge including thorough understanding of broadcast, digital, marketing research, media capabilities and audience characteristics.
 Identifies current and future customer service requirements by establishing rapport with current and potential customers.
 Helps customer develop and maximize advertising budget by conferring with key stakeholders (management, designers, and media specialists) to develop the optimal media solution.
 Develops and presents custom campaign strategies utilizing multimedia solutions based on thorough needs analysis
 Negotiates, closes and implements multi-media campaigns
 Evaluates and optimizes campaigns based on analyzing results and recommends future direction.
 Develops new business contacts and opportunities through networking, territory mining and referrals.
 Prepares reports for customers by collecting, analyzing and summarizing information and trends
 Responsible for reaching monthly revenue goals and KPIs.
 Maintains professional knowledge by attending educational workshops, reviewing professional publications, establishing professional networks and participating in professional associations.
 Contributes to the company team effort by accomplishing related results as needed.




    What we look for

 Multi-media sales experience desired
 Agency negotiation skills, and digital sales expertise is desired
 Bachelor’s degree in marketing, management communications, or equivalent
 At least two years of successful sales experience required with strong emphasis in business-to-business sales
 Excellent communication, customer service, presentation skills, time management and attention to detail
 General business understanding of marketing and pricing models
 Proposal development and negotiating skills
 Strong computer skills including Excel, PowerPoint, Word and Outlook
 Strong understanding of the Internet and online sales opportunities
 Ability to think creatively











Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
Licenses / Certifications:
Display Recommended WorkKeys®Recommended WorkKeys®: