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Commercial Digital Analytics Manager Job in Brooklyn, Ohio US
KeyBank NA
Job Summary
Company
KeyBank NA
Location
Brooklyn, OH
Industries
Government and Military
Job Type
Full Time
Employee
Years of Experience
5+ to 7 Years
Job Reference Code
43579394
Commercial Digital Analytics Manager
About the Job
Posting Title
Commercial Digital Analytics Manager
Location/Division
4910 Tiedeman Road, Brooklyn OH
Job Description
Job Description
KeyBank is looking for a highly motivated, energetic, and innovative professional to serve as a Commercial Digital Analytics Manager. This person will play an instrumental role in our growing commercial business digital initiatives, helping Key to make better and more informed decisions. He/she will be responsible for evolving our digital strategy through data and helping to drive more personalized and relevant experiences for our customers. Our digital transformation relies on innovation in order to create the bank of the future and to help our clients live their best lives, so if you are a creative, resourceful, fast moving individual who embraces any opportunity to learn and grow, this role could be ideal for you.
ABOUT THE JOB (JOB BRIEF)
The Commercial Digital Analytics Manager is responsible for utilizing digital data to enrich our relationships with our customers, fueling more relevant and personalized experiences. He/she will partner closely with our digital leaders to understand our digital strategy and business context and proactively provide actionable recommendations informed by data. This role is designed for someone who is self-driven, intellectually curious, and eager to help evolve our data-driven culture and become even more outcome-focused and hypothesis driven. This team member will be responsible for architecting digital measurement & learning plans and providing timely updates on performance to continuously optimize our customer experiences. Additionally, this team member will play a key role in advancing our digital measurement capabilities to deepen the fidelity of data and democratize performance insights. The ideal candidate will have a passion for digital marketing and staying on the cutting edge of the commercial digital landscape.
ESSENTIAL JOB FUNCTIONS
Lead commercial business digital analysis and insight generation for Key Business Banking Online (Small Business) and KeyNavigator (Commercial)
Develop measurement & learning plans which define our quantitative and qualitative goals for digital programs
Lead digital personalization and experimentation activities (A/B & MVT testing, content targeting, etc.)
Lead the development of new analysis visualizations and utilities which empower digital stakeholders to access and analyze performance data
Help develop commercial digital data best practices and infuse into project work streams
REQUIRED QUALIFICATIONS
Bachelor's Degree (Marketing, Business Analytics, Computer Science, or other analytically related discipline)
Experience with Commercial Banking is highly preferred
7+ years of experience in digital analysis or strategy
Fluency SQL, Python, or other languages to drive self-service analysis with large data sets
Familiarity with Tableau development and design is a plus
Proficiency with Adobe Analytics, or similar tools such as Google Analytics
Experience with digital experimentation (A/B and Multivariate testing) and targeting with tools such as Adobe Target
Strong project management skills with proven ability to lead projects end to end
Strong written and oral communication skills. Ability to translate complex data details in a clear and concise manner for larger audience business partners.
Requisition Number
44119BR
Schedule Type
Full-Time
State
Ohio
Job Category
Analytics/Insights
FLSA Status
Exempt
EEO Statement
Address 1
4910 Tiedeman Road
City
Brooklyn
Posting State, City
OH - Cleveland
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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