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Category Strategist, Holistic Advisor (Digital & Brick n Mortar) Job in Cincinnati, Ohio US

Category Strategist, Holistic Advisor (Digital & Brick n Mortar)

The Hershey Company - Cincinnati, OH

Posted: 1/6/2021 - Expires: 4/6/2021

Job ID: 223313464


Job Description

Job Location: Cincinnati, OH

This position is remote based in our Kenwood sales office.

Preferred location is Cincinnati but willing to consider someone remote for this position.

Why Hershey?

Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.

From the beginning, Milton Hershey believed that if you do good, you'll do well. By doing what we do best-from our delicious snacks to spreading goodness in our communities-we bring people together.

The spirit of creating human connections that motivated our founder 125 years ago remains the driving force that inspires our 18,000 employees today.

And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us-from consumers and shareholders, to our partners and employees-remains vital to the future of our children, our communities, and our business.

What is Holistic Advisorship?

  Holistic Advisory expands Category Management application to encompass all the experiences and engagement points of a retailer, requiring an expansion of skills in data management, advanced analytics, holistic shopper insights, & omnichannel marketing

Why the Holistic Advisorship Team?

On the Holistic Advisor Team, we strive every day to be an indispensable partner with retailers by providing strategic guidance and leadership to fuel category growth across their entire environment. Shopper insights, data and research are the enablers to unlock the fundamentals, and the agility needed to evolve as we meet the needs of consumers in a multi-dimensional environment.  Our team is tasked to develop the process, influence action, and collaborate across a multitude of stakeholders. We are not afraid to think differently and embrace new ideas.

We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone.  We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.

If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of the retail experience - this is the team for you!

What You'll Do

  Ability to thrive, & operate in Ambiguous situations
  Proactively identify marketplace opportunities which lead to category growth.
  Partner to Build the strategic vision across the Total Retailer Experience
  Leverage analytical tools such as MasterCard APT, Alteryx, Tableau, SQL (Optionally), and more.
  Develop and manage projects that create the future of the category, including macro-space planning, fixture innovations, feature implementations, merchandising standards and beyond.
  Coordinate the timetables to ensure cohesive experiences and aligned merchandising strategies; ensure timely and accurate execution of physical & digital shelves.
  Merge physical and digital strategies to ensure consistency in category execution across all fulfillment models.
  Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
  Grow connectivity with retailers and identify new contacts to extend reach and capabilities.
  Establish yourself as the leading provider of category strategies and expertise, with your retailer and within your team.
  Enhance cross-functional capabilities by working alongside counterparts in other areas of the Advisor team and cross-functionally partners.
  Question the status-quo and continually challenge yourself and the team with what is possible.

What You'll Need to Succeed

  Intellectual Curiosity
  Customer-First mindset
  Impactful data-driven story telling experience
  Strong Communication Skills
  Strong Collaborator
  Strong problem-solving capabilities
  Advanced Analytic Skills
  Project Management and organizational skills
  Technical skills to include syndicated and panel data sources, data analysis and visualization tools, Microsoft Office
  Advanced understanding of Consumer/Shopper Behavior and Market Research Strategies


Education: Bachelor's Degree Required

Experience: This position requires previous Category Management and/or CPG Sales experience (approximately 5-7 years), advanced analytical skills, advanced understanding of consumer\\shopper behavior and market research strategies, knowledge of consumer sales industry trends and complete working knowledge of the category management process.


  Familiar with Digital Shelf fundamentals
  Experience with influencing digital shelf



The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
Licenses / Certifications:
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