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Digital Marketing Communications, Business Analyst Job in Columbus, Ohio US

Digital Marketing Communications, Business Analyst

HEXION INC. - Columbus, OH

Posted: 1/13/2021 - Expires: 4/13/2021

Job ID: 223503397

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Job Description

Digital Marketing Communications, Business Analyst
11723BR
Company
Hexion Inc.
US OH Columbus

Join a global marketing communications team that is driving an expanded and robust digital path in support of Hexion, a global leader in thermoset resins. With more than half of our revenue outside of the United States, join us in driving the brand of "Responsible Chemistry" globally for customers, prospects and stakeholders.
Hexion serves the global adhesive, coatings, composites and industrial markets through a broad range of thermoset technologies, specialty products and technical support for customers in a diverse range of applications and industries.

Role Summary: 
This newly-defined role will drive further adoption globally and evolution of the Company's customer relationship management (CRM) platform as part of a broader digital strategy aimed at retaining customers and accelerating the sales and prospecting cycle, ultimately driving growth.

Country
USA
Function
Marketing
Company Overview
Based in Columbus, Ohio, Hexion Inc. is the global leader in thermoset resins. Through a broad range of thermoset technologies and specialty products, Hexion serves and supports customers in a diverse range of applications and industries.
Hexion materials are found in products that touch nearly every facet of modern living. At Hexion, we believe that leadership begins with integrity, ethics and environmentally sound operations. When you work for Hexion, you are partnering with a company that is not only focused on delivering value but on doing it in a safe, ethical and environmentally responsible manner.
Company Distinction
This exciting opportunity is part of Hexion Inc.
Job Responsibilities

Job Requirements:
Skilled at driving adoption of CRM (Microsoft Dynamics) and user management to ultimately build and strengthen Hexion's corporate brand position.
Serve as the Company's CRM Subject Matter Expert and demonstrate an ability to foster a user-driven community, while leveraging collaboration technology platforms, such as Microsoft Teams. Track record of using virtual technology to adequately engage users, drive interest and support further adoption.
Strong project management skills and ability to work globally and cross functionally with associates in marketing, IT, sales and customer service. Experience using both "agile" and "waterfall" project methodologies preferred.
Demonstrated track record of leveraging CRM to analyze prospect-to-customer visibility as part of larger digital transformation initiative; develop integrated digital dashboards to measure ongoing campaign success.
Demonstrated ability to integrate the CRM strategy with other outbound marketing communications strategies, such as tradeshows and ongoing digital campaigns aimed at specific vertical markets.
Partner with digital communications leader in support of website, social media and ensure alignment with CRM and balance of digital campaigns.
Strong business process capabilities and demonstrated ability to integrate CRM into customer acquisition and prospect management strategies. Prior success with eliciting requirements and/or transforming business needs into actionable plans for evolving our business platforms.
Opportunities to broaden marketing communications role into other disciplines as part of a nimble team, with initial focus on CRM and digital capabilities.
Driving adoption and continued use of best practices with user groups of Dynamics platform. Ability to manage CRM planning roadmaps while adapting to changing business and technology needs in an agile environment.  Hexion works with a managed services provider and many outsource providers which requires effective prioritization and long-term planning skills.
Familiarity with [marketing automation programs and reporting tools; comfortable working with basic HTML coding skills (Microsoft Logic, Microsoft Flow); familiarity with basic web technologies like HTML, CSS, and general system configuration.  Work to ensure CRM strategies are compatible with email and campaign automation/management, landing pages, customer portals, cloud-repositories, and digital asset management.

Minimum Qualifications

7+ years of experience with progressive levels of responsibility
Bachelor's Degree in Marketing or Computer Science or equivalent
The role requires a record of distinguished performance and success in navigating highly-matrixed and complex organizations, which are experiencing significant degrees of change.

Certifications:
Microsoft Certified, Microsoft Dynamics CRM Application, CRM Customization and Configuration Certified

Education Requirements

Bachelor's Degree in Marketing or Computer Science or equivalent

Other

In order to be considered for this position candidates are required to submit an application for employment through our career site, be at least 18 years of age, willing to take a drug test, submit to a background investigation as part of the selection process, as well as additional periodic background checks as required by the Chemical Facility Anti-Terrorism Standards (CFATS) or regulations adopted by the Department of Homeland Security or other regulatory agencies

Candidates are required to have unrestricted authorization to work in the United States.

If currently an employee of the Company, you must have current satisfactory work performance and in most cases, have been in your current role 18 months.

Disclaimer:  We are not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity.  Please, no phone calls or emails to any employee about this position.  All resumes submitted by search firms/employment agencies to any employee of the Company via email, the Internet or in any other form and/or method without a valid written search firm agreement in place for this position will be deemed the sole property of the Company; no fee will be paid in the event a candidate is hired by the Company as a result of the unsolicited referral or through other means.

Job Type
FullTime

We are an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to gender, minority status, sexual orientation, gender identity, protected veteran status, status as a qualified individual with a disability or any characteristic protected by law.

Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
No
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
48899487
Salary
N/A
Licenses / Certifications:
N/A
Display Recommended WorkKeys®Recommended WorkKeys®:
N/A