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Digital Marketing Analytics Specialist Job in Columbus, Ohio US

Digital Marketing Analytics Specialist

Amerisource Health Services LLC - Columbus, OH

Posted: 4/9/2021 - Expires: 7/8/2021

Job ID: 226113385

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Job Description

Are you looking to make a difference in a patient's life? At AmerisourceBergen, you will find an innovative culture that is patient focused and dedicated to making a difference. As an organization, we are united in our responsibility to create healthier futures.

For the State of Colorado, average salary:$65,700 - $85,500

What you will be doing
The Digital Marketing Analytics Specialist will support key initiatives and process improvement for the Good Neighbor Pharmacy marketing value center. This role is responsible for supporting patient-facing digital marketing platforms and execution for the Good Neighbor Pharmacy program across all channels including My GNP Mobile app, MyGNP.com, Google advertising, local listings management, social media and reputation management.


Support digital marketing program operations including social media, reputation management, Google Advertising, local listings management, web and mobile app marketing.

Review paid digital campaign data to proactively identify areas of improvement to inform field team conversations with customers.

Maintain dataflow and processes for key customer information in Salesforce that drives patient-facing marketing resources.

Assist the Social Media Manager and Brand Manager with scheduling and promoting national brand campaigns across all media including but not limited to major social media outlets and web platforms.

Monitor effective benchmarks for measuring the impact of digital and web efforts and assess against goals (ROI and KPIs) and report on effectiveness of campaigns in an effort to maximize results.

Deliver reporting and insights that accurately measure channel performance on monthly through annual basis that measure against those target metrics.

Work closely with Field Advertising Managers to educate and execute social media campaigns, inform content for monthly newsletter with program insights, inform performance reviews, answer customer inquiries and provide technology support.

Develop customer education materials to support the Good Neighbor Pharmacy marketing value center and improve digital marketing literacy among independent pharmacies.

Support program enhancements in digital front-end product marketing.

Assist with developing materials for ThoughtSpot, the Good Neighbor Pharmacy annual tradeshow.

Review and approve customer marketing customization submissions for use on MyGNP.com, the My GNP mobile app and local listings management.

Respond to inquiries through web contact lead form and team shared inbox as needed.

Supports internal team education as a subject matter expert for digital marketing.

Update monthly web content on MyGNP.com and support special campaign web content needs through Wordpress.

Format and assist with program email communications through Salesforce Marketing Cloud.

Collect customer experience insights and feedback on the Good Neighbor Pharmacy marketing program through periodic surveys and data analysis.

Assist with project management as required for new technology pilots and special assignments.

Must be willing to travel up to 10% of the time.

Performs other duties as required.

What your background should look like (minimum qualifications)

Requires broad training in fields such as marketing, business analytics, communications, business administration or similar vocations generally obtained through completion of a four year bachelor's degree or equivalent work experience.

3-5 years of proven experience in digital marketing across multiple channels including PPC, social media, reputation management, web and mobile app marketing.

Demonstrable experience coordinating SEO/SEM.

Comprehensive understanding of Google Marketing Platforms, including Google Analytics, Google Search Console, Google My Business and Google Ads.

Certifications in Google Analytics, Google Ads and Google My Business are preferred.

Experience managing customer data in a CRM platform. Salesforce experience is preferred.

Experience updating content in a CMS platform. WordPress and Sitecore experience is preferred.

Proficiency in HTML and CSS preferred. Knowledge of Java is a plus.

Experience with Marketing Cloud and email automation is preferred.

Strong knowledge of current social media platforms and trends.

Knowledge of the pharmaceutical and/or retail pharmacy industry is not required but is beneficial.

Must have strong analytical skills, including the ability to collect, interpret and communicate data.

Must have strong project management skills, including the ability to meet deadlines for multiple, ongoing projects.

Strong communication skills.

Strong presentation skills.

Strong interpersonal skills.

Strong organizational skills; attention to detail.

Strong computer skills, good working knowledge of Microsoft Word, Excel, PowerPoint, and PowerBI. Adobe Creative Suite is a plus.

Ability to be multi-task oriented.

What AmerisourceBergen offers
 We offer competitive total rewards compensation. Our commitment to our associates includes benefit programs that are comprehensive, diverse and designed to meet the various needs across our associate population.



  Healthcare for associates and eligible dependents, same-sex and domestic partners

 Paid time off, including vacations and holidays

 Paid volunteer time off

 Life insurance and disability protection

 Pet insurance

 Employee Stock Purchase Program

 Retirement benefits and more...




 Throughout our global footprint and various business units, we take a balanced approach to the benefits we offer. Many benefits are company-paid, while others are available through associate contributions.Specific benefit offerings may vary by location, position and/or business unit.


About AmerisourceBergen
 AmerisourceBergen is a publicly traded Fortune 10 global healthcare solutions company and is one of the world's largest pharmaceutical services companies. Powered by our associates around the world, we provide pharmaceutical products and business solutions that improve access to care. We operate the backbone of the healthcare supply chain. We drive the future of local care delivery. We guide medical innovations to market. We create healthier futures.

Primary LocationUnited States-Pennsylvania-Conshohocken
Washington
227 Washington St
Conshohocken19428

Other LocationsUnited States-Iowa-Remote, United States-Kentucky-Remote, United States-Alabama-Remote, United States-Vermont-Remote, United States-South Dakota-Remote, United States-North Carolina-Remote, United States-Pennsylvania-Remote, United States-Hawaii-Remote, United States-Texas-Remote, United States-Connecticut-Remote, United States-Tennessee-Remote, United States-Colorado-Remote, United States-New York-Remote, United States-District of Columbia-Remote, United States-New Jersey-Remote, United States-Missouri-Remote, United States-Oklahoma-Remote, United States-Oregon-Remote, United States-Nebraska-Remote, United States-Louisiana-Remote, United States-Georgia-Remote, United States-Washington-Remote, United States-Massachusetts-Remote, United States-New Mexico-Remote, United States-Montana-Remote, United States-Indiana-Remote, United States-Wisconsin-Remote, United States-Kansas-Remote, United States-Arizona-Remote, United States-West Virginia-Remote, United States-Rhode Island-Remote, United States-Ohio-Remote, United States-Wyoming-Remote, United States-Virginia-Remote, United States-Idaho-Remote, United States-Michigan-Remote, United States-Illinois-Remote, United States-Mississippi-Remote, United States-Nevada-Remote, United States-South Carolina-Remote, United States-Arkansas-Remote, United States-Maine-Remote, United States-Minnesota-Remote, United States-Utah-Remote, United States-California-Remote, United States-North Dakota-Remote, United States-New Hampshire-Remote, United States-Delaware-Remote, United States-Maryland-Remote, United States-Florida-Remote

OrganizationCSP
JobMarketing Jobs
ScheduleFull-time

This is a remote job.

Equal Opportunity Employer/Minority/Female/Disability/Veteran

Identified Skills


Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
No
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
53278754
Salary
N/A
Licenses / Certifications:
N/A
Display Recommended WorkKeys®Recommended WorkKeys®:
N/A