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SEO Strategist Job in Cleveland, Ohio US

SEO Strategist

OhioMeansJobs.com 2 - Cleveland, OH

Posted: 4/15/2021 - Expires: 7/14/2021

Job ID: 226297702

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Job Description

OhioMeansJobs|Cleveland-Cuyahoga County is sourcing for a SEO Strategist for a Cleveland Company.

SEO strategist

We are seeking an SEO strategist to join our growing team of digital marketers at Fathom. In this role, you will be creating and implementing SEO strategies for our clients. An advanced knowledge of both technical and content optimization strategies is important, but you should also be able to effectively communicate the long-term value of the SEO strategy as it relates to key client objectives. It is critical to understand how SEO works with other digital marketing channels to support overall strategy.

Responsibilities

The SEO strategist is responsible for coordinating and implementing SEO strategies. You should not only have an advanced knowledge of both technical and content optimization strategies, but will also be able to effectively communicate the long-term value of SEO strategy as it relates to key client objectives.

In addition, you will play a critical role in leading the overall SEO team forward through mentorship of junior team members, defining and refining execution strategies, and remaining abreast to the always-changing SEO landscape. In this role, you will:

  • Create SEO strategy focused on clients’ overall business goals
  • Act as liaison to internal and client teams as the subject matter expert for the SEO solution
  • Conduct research and analysis on clients’ industries and competitors
  • Lead advanced SEO opportunity assessments, including technical, content, competitor and keyword audits
  • Execute SEO tactics on client websites on a variety of CMS platforms (e.g. WordPress, Drupal, Sitecore)
  • Design, execute, test and measure content and keyword optimization strategies
  • Mentor junior team members
  • Collaborate on client’s strategy to drive a comprehensive strategy across paid, display, nurture, social, content and organic initiatives
  • Actively participate in learning new tactics and defining team best practices

Qualifications

If this sounds like an opportunity you’re interested in, note the following requirements as you apply:

2-4 years of SEO experience

Bachelor’s degree in Marketing, Computer Science, or related field

Advanced knowledge of SEO best practices and industry trends

Ability to communicates with direct points-of-contacts regarding their area of expertise and the impact of their efforts cross-channel

Experience with website tracking software such as Google Analytics or Adobe Analytics

Familiarity with HTML is required (CSS, JavaScript, and/or general web development is preferred)

Proven experience leveraging traditional SEO toolsets including Google Analytics, Google Search Console, BrightEdge, Screaming Frog, Deep Crawl and ahrefs

Some individuals are better qualified than others. While the absence of the following skills isn’t a deal breaker, their presence will certainly help your case:

  • Previous agency experience
  • Experience within healthcare, education, B2B, and/or SAAS verticals
  • Working knowledge of local SEO tactics, including Google My Business and other 3rd party citation sites
  • Has led a client or key stakeholder internal discovery meeting, project support, or reporting review including facilitating team preparation
  • Has demonstrated competency in at least one channel outside of SEO
OMJCC 8179-10413
Recruiter 216-777-8204

Identified Skills


Job Summary

Employment Type:
Full Time Employee
Job type:
Regular Employment
Skill Based Partner:
No
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Work Shift:
First
Job Reference Code
OMJCC 8179-10413
Salary
$70,000.00 - $80,000.00 /year
Licenses / Certifications:
N/A
Display Recommended WorkKeys®Recommended WorkKeys®:
Applied Math: 4
Graphic Literacy: 4

Workplace Documentation: 5