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Global Digital Marketing Specialist Job in Delaware, Ohio US

Global Digital Marketing Specialist

Greif Packaging LLC - Delaware, OH

Posted: 4/17/2021 - Expires: 5/17/2021

Job ID: 226359692


Job Description

Greif offers a great working environment and the opportunity to make an immediate impact at a company where your ideas are always welcome.



Job Requisition #:

017638 Global Digital Marketing Specialist (Open)



Job Description:

The Digital Marketing Specialist role is to increase brand awareness, promote company products and services and to drive prospects to conversions using appropriate online technology platforms. As a part of the GIP marketing communications team, this individual would work closely with team members to execute on initiatives that will make an impact on the overall GIP Strategy.


Key Responsibilities

  • To execute on the digital goals of the GIP business unit as part of the Marketing Communications Team
  • Elevate websites to best in class with a strong emphasis on a global presence and dozens of translations
  • Utilize Search Engine Optimization (SEO) principles to create, manage and optimize content to support online marketing (organic and pay per click) campaigns on Google or other search engines
  • Asist with social media content and social media advertising
  • Use a marketing automation tool to create digital newsletters, email marketing campaigns, landing pages and other marketing materials
  • Assist in the development of a Sales Enablement tool, content creation, and ongoing continued maintenance
  • Manage E-Commerce sites and expansion into other regions that are geo-fenced
  • Performs other duties as assigned.
  • Work with a global marketing and sales team
  • Partner with Product Managers and Marketing Strategy to ensure product content is optimized across all digital channels
  • Coordinate with Corporate Communications on larger website and social media projects
  • Works closely with IT and external vendors


Education and Experience

  • Bachelors degree in marketing or business
  • Digital certifications when applicable
  • Minimum of 5+ years experience in Digital Marketing
  • Effective at managing multiple and quickly changing priorities in a dynamic environment
  • Resourceful collaborator capable of cultivating relationships at all levels of the company
  • Adept at determining and adjusting priorities and problem-solving independently
  • Preferred background in a corporate setting


Knowledge and Skills:

  • Digital Marketing Knowledge
  • Creative and professional presentation skills
  • Solid knowledge of global website design, content management systems and analytic tools
  • Extensive knowledge of SEO, social media, content marketing, email marketing, AdWords and PPC
  • Global enterprise website experience with multiple languages
  • E-Commerce experience
  • Sales Enablement Tool experience
  • Marketing Automation Tool experience like Sales Fusion, Marketo or Pardot
  • Microsoft Suite of Business tools with strong PowerPoint proficiency
  • Adobe Suite of products, nice to have
  • Video editing skills, nice to have



EEO Statement:




We offer a competitive salary, excellent benefits and opportunity for growth. Greif, Inc. is an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of sexual orientation, gender identity, race, gender, religion, age, national origin, color, disability, or veteran status. EOE/Minority/Female/Disabled/Veteran. For more information read Greifs Equal Opportunity Policy.

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

Identified Skills

Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
Education Level:
High school graduate
Work Days:
Sun, Mon, Tue, Wed, Thu, Fri, Sat
Job Reference Code
Licenses / Certifications:
Display Recommended WorkKeys®Recommended WorkKeys®:
Applied Math: 5
Graphic Literacy: 5

Workplace Documentation: 6