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Product Marketing Manager Job in Westlake, Ohio US

Product Marketing Manager

Hyland Software, Inc. - Westlake, OH

Posted: 5/4/2021 - Expires: 8/2/2021

Job ID: 226893225


Job Description

Product Marketing Manager

Job ID


# of Openings


Job Locations

Remote - U.S.

Additional Locations





We are looking for an experienced Product Marketing Manager to join the Hyland team. We are seeking an individual with a passion for developing compelling messaging and positioning, influencing go-to-market strategy, and driving effective sales enablement. Experience in marketing SaaS products or cloud-based enterprise solutions is preferred. Check out the details below to learn more and apply!

What you will be doing

The Product Marketing Manager is responsible for influencing go-to-market strategy and developing messaging and foundational content to position Hyland's content services offerings within the larger market. This includes internal and channel sales enablement, product launch planning and support for integrated marketing campaigns that drive sales for Hyland products.

Develop positioning and messaging content in a variety of formats for multiple and/or complex company software products and solutions with minimal oversight
Identify overall market opportunity and refine specific audiences through targeting and segmentation
Decide on the most relevant content for the buyer personas and support the development of this content accordingly across a range of formats
Work with demand generation, digital marketing, campaign management and industry marketing teams on relevant integrated marketing initiatives
Be the subject matter expert on the assigned area of the company's software product or solution; develop and maintain competitive positioning for use against like offerings from other competitors
Collaborate with direct and channel sales partners in creating sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules and demos)
Be integral in product launch planning by developing the marketing strategy, executing on the plan and supporting analyst briefings
Develop a range of customer testimonials for external/internal use, including written case studies
Measure the success of content and materials produced. Use the analytics available to make recommendations and develop best practices to maximize the effectiveness of future materials
Manage a portion of the Product Marketing budget, making recommendations for where to best optimize marketing spend to accomplish our goals
Be an active contributor to our thought leadership strategy by participating in blogs, web content, etc
Provide guidance to other team members
Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland's Information Systems Security Policy

What will make you successful

Bachelor's Degree
Significant experience (ideally 5+ years) in product marketing or similar role, and relevant industry or technology
Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job
Background in marketing enterprise software - especially cloud-based solutions - preferred
Must be comfortable and effective at delivering presentations
Strong writing/presentation building, verbal, written, digital, and graphic communication skills
Strong Web research and analysis skills
Demonstrated ability to establish rapport and gain the trust of others; effective at gaining consensus
Knowledge of the enterprise sales process, and the product collateral needs for effective value based solution marketing and selling
Self-motivated with the ability to manage projects to completion with minimal oversight
Up to 20% travel required

Please note: The job duties and responsibilities of this role are unable to be performed in the State of Colorado at this time.

What you can expect next

Hyland Recruiters thoroughly review every application and will contact you within 1 to 2 weeks regarding next steps. Be sure to add Hyland to your contacts list and check your spam folder so you never miss a message from us!
Any follow up questions? Email your Recruiter directly at


401(k) Retirement Savings. Flexible Schedule. Paid Time Off. Medical, Dental, Vision. Volunteer Paid Time Off. Wellness Reimbursement. Paid Parental Leave. Sabbatical Program. Hyland House Program.

Find out more by going to .

Welcome to #HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.

Connect With Us!

Not ready to apply? Connect with us for general consideration.

Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.

Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
Licenses / Certifications:
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