Digital Content Specialist, Marketing and Communications, LCB
Date: May 5, 2021
Cincinnati, OH, US
University of Cincinnati
Current UC employees must apply internally via SuccessFactors >
Founded in 1819, the University of Cincinnati embarks upon its third century - building on the past and defining the future by leading urban, public universities into a new era of innovation and impact through its strategic direction, . Underscoring the power of creativity, ingenuity, invention and inclusion, what's Next will accelerate our unrivaled momentum, evidenced by eight straight years of record enrollment and rankings that include placement among America's top 100 public universities by U.S. News & World Report. Home to a diverse student body of nearly 47,000 and more than 4,200 distinguished faculty, the university combines its Research 1 (Very High Research Activity) Carnegie Classification with a physical setting that The New York Times recently acclaimed as "the most ambitious campus design program in the country.
The University of Cincinnati Carl H. Lindner College of Business is ready to take its marketing communications to the next level with the addition of a Digital Content Specialist. This versatile writer and content creator will coordinate, develop and publish content across the college's multiple channels to meaningfully engage with its many audiences.
The Digital Content Specialist will round out an award-winning marketing communications team that serves the entire college and collaborates across the university to emulate best and next practices in the marketing communications discipline. In this role, they will effectively source, vet and pursue stories and content opportunities that align with the college's identity and brand. Additionally, they will be trained in and responsible for publishing within the university's publishing and web accessibility guidelines for all applicable web and social media platforms.
Publications that the Digital Content Specialist will contribute toward include marketing materials for student recruitment, the college's social media channels, the college's UC News page, the university intranet and annual/ quarterly publications for alumni, donors and partners, plus additional new opportunities as they arise. The Digital Content Special will report to the Associate Director of Marketing Communications and serve on the Strategic Operations Team.
Create content for distribution across multiple channels, including websites, marketing collateral and social media.
Review, copyedit, approve, and publish digital content.
Enforce the university's web style guide, and advocate for the CMS.
Serve as a resource for standards, best practices and guidelines around brand, visual identity, information architecture, content, and accessibility. Assist with strategies for keeping content fresh and dynamic.
Lead accessibility education programs and best practices for university's content management authors.
Work closely with university's technical support team to ensure accessibility, functionality and performance of university's digital platforms, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act.
Offer frontline Adobe AEM CMS support and training to web content editors.
Centralized positions may act as the liaison between the central Digital Communications team and positions with decentralized responsibility for editing web pages. May coordinate the university's digital editorial calendar.
May manage the university's selected content management system.
Perform related duties based on departmental need. This job description can be changed at any time.
Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
One (1) year of experience related to content creation, web content management, social media management, or marketing communications.
Knowledge of HTML, CSS and Adobe Creative Suite.
Understanding of Web Content Accessibility Guidelines (WCAG).
Additional Qualifications Considered
Any of the below experiences will be relevant and helpful in this role:
Company newsroom or internal communications
Crisis communications and/or media relations
Paid social media strategy and execution
Google Analytics monitoring and improvement
Physical Requirements/Work Environment
Office environment/no specific unusual physical or environmental demands.
Applications without the following documents will not be considered:
1 short-form writing sample or example (250 words or less. This can be social media posts, video descriptions, bios, etc.)
1 long-form writing sample (500-1,000+ words. News/press release, feature story or profile, etc.)
2-3 references upon request for final stages of hiring process
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
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Nearest Major Market: Cincinnati
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The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.