Reporting to the Brand Marketing Manager, The Consumer Collecting Specialist (CCS) in the Cleveland/Columbus market is on the forefront of Red Bull's local sampling and collegiate marketing efforts. An important part of our marketing strategy, the CCS supports team members and project plans to bring the Red Bull brand to life in a local way.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
You will help win over the 18-24-year-old consumer by bringing the World of Red Bull to life on college campuses and in market
You will build a localized plan with the Brand Marketing Manager to increase trial, usage, and brand awareness
You will manage local resource allocation based on Red Bull's national strategy
You will conduct regular market visits to better understand focus areas and executional challenges
You will hire a dynamic team that represents our brand values
You will challenge your team to develop new opportunities to attract new users and increase existing product use
You will provide regular feedback and coach direct reports to grow skills and increase brand knowledge
You will create tools and trainings to empower your team
You will promote Red Bull's core values, such as responsibility, passion, and focus
You will uphold Red Bull's continued focus on Diversity & Inclusion as you hire and onboard your team
You will contribute to Red Bull's annual Brand Marketing plan
You will build relationships with internal partners and external opinion leaders to promote program impact and support plans
You will produce local and national trial-driving and collegiate campaigns in collaboration with internal partners
You will identify local opinion leaders and support brand campaigns including product launches, brand building events, and implementation of cross-marketing programs
EXPERIENCEYour areas of knowledge and expertise
that matter most for this role:
You have experience working autonomously and managing projects
You have empathy, and yet firm people manager with success managing collegiate, student brand ambassador or sampling programs
You can bring on collaborative projects from ideation to execution
You have demonstrated experience in marketing communications with an emphasis on building strategic partnerships
You want to grow in your career and at Red Bull
Bachelor's Degree strongly preferred
Must be fluent in English
Travel up to 25%
RELATED OPPORTUNITIESLooking for something else?
Type any country, city, state...
Get notified as soon as the applications open.
ed Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.