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Strategic Marketing: Customer Development - Vascular Category- Remote Job in Cleveland, Ohio US

Strategic Marketing: Customer Development - Vascular Category- Remote

W L GORE & ASSOCIATES, INC. - Cleveland, OH

Posted: 6/9/2021 - Expires: 9/7/2021

Job ID: 228125503

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Job Description

Job:Communications/Marketing
Primary Location:North America-United States-Arizona-Phoenix
Other Locations:North America-United States-Virginia-Richmond, North America-United States-Ohio-Dayton, North America-United States-FL-Miami, North America-United States-Maryland-Elkton, North America-United States-FL-Jacksonville, North America-United States-Ohio-Cleveland, North America-United States-Massachusetts-Boston, North America-United States-Texas-Houston, North America-United States-PA-Avondale, North America-United States-Texas-Dallas, North America-United States-Texas-Austin, North America-United States-Texas-San Antonio, North America-United States-FL-Orlando, North America-United States-Ohio-Columbus, North America-United States-West Virginia-Morgantown, North America-United States-New York-White Plains, North America-United States-New York-Yonkers, North America-United States-PA-West Chester, North America-United States-Ohio-Cincinnati, North America-United States-New York-Poughkeepsie, North America-United States-New York-Long Island, North America-United States-New York-Bronx, North America-United States-PA-Pittsburgh, North America-United States-Maryland-Baltimore, North America-United States-FL-Ft. Lauderdale, North America-United States-New York-Peekskill
Travel%:50%
Shift:Day
Schedule:Full-time

Strategic Marketing: Customer Development - Vascular Category- Remote-211647

About Us: Gore is a materials science company focused on improving lives through discovery, product innovation and rewarding careers for our Associates.

About the Industry:Saving lives and improving the quality of life for patients is at the core of everything we do. This meaningful work gives purpose to our lives and inspires us to create solutions that make a difference in the lives of others.Learn more at gore.com/products/industries

About the Role: We are looking for a US Regional Strategic Marketing Associate to join ourMedical Products Division Vascular Category at a Phoenix or Flagstaff location in Arizona or from a remote home office. In this role, you will develop, maintain, and execute customer development plans within the US Vascular market. You will work across businesses in concert with strategic marketers to orchestrate high priority physician engagements intended to move physicians through the relationship funnel.
Responsibilities:


Create and execute on integrated customer development plans in coordination with strategic marketing, sales, product teams, and support functions to implement shared strategies
Develop a stratified physician engagement roadmap, using innovative marketing capabilities and resources (peer to peer programming, digital selling, educational programs, etc.) to further establish the US Vascular Customer Development capability that is both differentiated and valued in the market
Serve as deep customer expert leveraging region-specific insights to develop new and enable existing Gore advocates
Adapt program and experience design using program metrics and customer insights to improve success rates of customer awareness, acquisition, and retention.
Track, evaluate, and report key program metrics to articulate the contribution of the Customer Development portfolio to business KPIs and overall Vascular Category objectives
Apply customer segmentation, targeting, and journey mapping to inform and prioritize marketing strategies and tactics
Represent region-specific (US) market insights and customer needs to global marketing and business partners in support of business planning, 15 year financial forecasting, and product and service development needs
Utilize marketing automation and CRM data to inform customer engagement efforts and orchestrate movement through the customer relationship funnel
Partner with Legal, Regulatory, and Office of Medical Affairs (OMA) stakeholders to inform HCP engagement efforts (annual needs assessment coordination, publicationstrategy, speaker nominations and review, etc.) and ensure compliant development and execution all initiatives

Required Qualifications:


Bachelor's degree
Minimum of 5 years of strategic marketing, customer experience, or business development experience in the medical device, pharmaceutical, or life sciences industries
Demonstrated experience in influencing and integrating across cross-functional and cross-regional teams to deliver shared goals
Demonstrated experience in setting a vision for a new project/capability and inspiring teams to deliver on that vision
Demonstrated experience in navigating ambiguity and change
Demonstrated experience in developing customer engagement plans
Demonstrated experience in managing and prioritizing projects
Ability todevelop relationships with physicians and key opinion leaders
Ability to communicate product positioning and value proposition
Ability to travel overnight (up to 50%)

Desired Qualifications:


Experience in the vascular medical device industry
Experience managing campaigns and customer touchpoints via Marketing Automation and CRMs such as Salesforce.com
Experience leading individuals or teams

What We Offer:

At Gore, we offer comprehensive, competitive rewards in the form of compensation and benefits. Among these are work-life balance and sports programs, 401(k) Plan with a gift, Associate Stock Ownership Plan, health & well-being program with full health plan, and a flexible working program. Within Gore, you will find a unique culture, diversity, equity, and inclusion initiatives, and opportunities for growth and development. Learn more at

We believe in the strength of a diverse workforce and inclusive work environment. In support of our values and continued success we are proud of Associates around the world who support an inclusive work environment, strive to reflect the diversity of the communities where we operate, and ensure all Associates and external partners are treated with fairness, dignity and respect.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
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Our Talent Acquisition Team welcomes your questions at

#LI-MSL

#LI-Remote

 

Gore is a M/F, Disabled and Vet EEO/AA Employer. (Applies to all positions in the U.S.)

Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
No
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
56320220
Salary
N/A
Licenses / Certifications:
N/A
Display Recommended WorkKeys®Recommended WorkKeys®:
N/A