Marketing Analyst - Strategy
About this Role
The Decisioning Analyst will be part of the Marketing Strategy team and will play a critical role in helping our customers realize opportunities for improvement through the implementation of predictive analytics and decisioning solutions via the PEGA platform. The analyst will report to the decisioning manager, partnering & planning with peers in key functional areas. Additionally, the analyst will develop, track, and execute multivariate decisioning rules for the frontline and marketing teams.
What You'll Do
Responsible for taking critical touch points identified by data science team and ideate, execute and track treatments against those cohorts/touchpoints.
Create marketing campaign functional requirements
Implement holistic marketing solution with a focus on outbound, inbound and real-time actions
Build and code detailed decisioning and treatment rules for vast array of customer cohorts
Evaluate program and cohort performance including impacts to units, net churn, profitability, and additional associated metrics.
Create closed loop process to implement program changes as a result of analysis
Partner with Go-To-Channel and other functional teams to ensure ongoing awareness, training, next best action and general channel readiness.
What You'll Need
3+ years of related work experience
Strong understanding of marketing and campaign management from inception through execution and analysis
Adept at identifying marketing strategies and offers as well as the underlying data and analytics
Ability to analyze and interpret data as well as synthesize associated recommendations.
Proven experience with strategic planning, offer development, and/or project management
Practical inbound and/or outbound experience
Prefer experience with customer relationship management and other retention or upsell related initiatives.
Bachelor's degree in business, marketing, or quantitative related field
Expert understanding of Microsoft office suite
Strong understanding of PEGA and decisioning technology
Self-Starter, able to work independently and in larger cross-functional groups
Strong verbal and written communications skills
Sense of urgency to achieve business results
Ability to work on and prioritize multiple initiatives, incorporating change management as it occurs
Familiarity with Alteryx a plus
What we Offer
Full Medical, Dental, Vision for you and your family
Paid Time Off
401k - Full-time and part-time regular employees' eligibility
Short- and Long-Term Disability
Life Insurance included with your Frontier employment with an opportunity to add more!
This position can be remote! #LI-Remote
We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.
Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.