Consumer Healthcare Specialist Consultant
Bachelor's degree in a marketing or healthcare field with an outstanding record of academic achievement preferred
2-4 years of experience in a marketing and sales role ideally with a major consumer retail company or within the healthcare industry
History and/or exposure to managing projects or programs that deliver consumer-driven growth and improved consumer experience (e.g. consumer experience transformation, retention and acquisition strategies, new market entry, etc.)
Familiarity with marketing and sales assets and concepts (e.g. agile marketing, consumer journeys, audience sizing, personalization@scale, patient engagement, digital marketing) ideally with exposure to product development or implementation
Enthusiasm for analytically intensive work and learning about analytics, technology, marketing and sales, and healthcare
Understanding of statistical and advanced analytic methods (descriptive statistics, predictive analytics, machine learning)
Confidence sharing your views and perspectives with senior clients and colleagues
Ability to multi-task, work under pressure and deliver accurate and high volume results on tight deadlines
Ability to work collaboratively in a team environment
Comfortable traveling ~80% to client sites
Who You'll Work With
You will be based in one of our North American offices as part of McKinsey's Social, Healthcare and Public Entities (SHaPE) practice.
Our SHaPE practice is home to 500+ colleagues in North America consisting of consultants, deep content and technical experts, technologists, and operational leaders. We come together, often as blended teams to improve healthcare. Our Healthcare practice serves North American payors, providers and services companies and works with both public sector and private sector healthcare organizations. This role is aligned as a vertical within McKinsey's Social, Healthcare and Public Entities practice (SHaPE).
McKinsey's Consumer and Customer Experience team helps clients deliver above-market growth and performance improvement through consumer and stakeholder engagement that results in a better consumer experience and quality of care. We are a community of marketing and sales experts, data scientists, market researchers, technologists and designers within McKinsey dedicated to using consumer insights and data and analytics to accelerate meaningful impact to our clients.
You will work directly with client leaders and front-line operators to drive change that is critical to successful realization of goals. As such, you will work on a consulting team that provides problem-solving support, industry expertise, individual and group coaching, and change management sessions. We engage at a deep level across our clients' businesses, working in small teams to build the capabilities, systems, and processes needed to deliver bottom-line results and then ensure those results are sustainable. Our work is about problem solving, coaching, and delivering lasting outcomes to our healthcare clients.
What You'll Do
You will be on client teams working on healthcare consumer experience as well as targeted healthcare consumer growth and engagement strategies.
In this role, you will manage projects or programs that combine analytical insights and agile marketing techniques to change consumer behavior and achieve the triple aim of healthcare (e.g. better experience, improved health, lower cost). You will shape consumer strategies and experience (e.g. reduce avoidable hospital readmissions, help consumers find a best-fit health insurance plan), train client teams to optimize consumer engagement across channels through a test-and-learn approach, as well as drive development of technology assets (e.g. personalization engine, consumer experience dashboard, marketing campaign manager) that help our client teams fulfill these goals.
From the start of a project, you will be on the ground ensuring that engagement success is a priority.
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Job Skill Group - CSS Associate
Job Skill Code - PS - Specialist
Function - Marketing & Sales
Industry - Healthcare Systems & Services
Post to LinkedIn - Yes
Posted to LinkedIn Date - Thu Apr 29 00:00:00 GMT 2021
LinkedIn Posting City - Chicago
LinkedIn Posting State/Province - Illinois
LinkedIn Posting Country - United States
LinkedIn Job Title - Consumer Healthcare Specialist Consultant
LinkedIn Function - Consulting;Health Care Provider;Marketing
LinkedIn Industry - Health, Wellness and Fitness
LinkedIn Seniority Level - Mid-Senior level
Equal Opportunity Employment Disclaimer
McKinsey & Company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.