Manager, Digital Marketing
Cleveland, OH, US, 44060
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.
STERIS Life Sciences is seekinga results-driven and collaborative Demand Generation Manager towork directly with colleagues in global Sales, Marketing and Product Management to execute campaigns designed to bring awarenessand lead the organization's demand generation of net new business. In this role, you will leadall activities related to promotion and lead generation activities that leverage the STERIS Life Sciences website, Content Management Systems (CMS), Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising and digital marketing. You will promoteproducts and services, generate leads, build brand awareness and provide online Customer support tools for STERIS Life Sciences products and services globally. If this is you, we encourage you to apply!
Owns STERIS Life Sciences' digital marketing roadmap from visioning to advocacy and implementation
Ensures brand consistency across digital channels
Monitors competition and develops differentiated and relevant digital strategies to increase leads and sales opportunities
MANAGEMENT & DEVELOPMENT
Measures and reports engagement KPIs with the goal of delivering ROI
Increases knowledge of digital trends, technologies with the aim of enhancing the STERIS Life Sciences marketing technology tools
Manages and motivates digital marketing team to achieve goals and invests in professional growth
Prepares and manages digital budget for Life Sciences
Supervises digital marketing vendors including budget, and vendor performance
PROJECTS AND INITIATIVES
Develops and executes short- and long-term multi-channel campaigns to drive leads and the sales pipeline Manages lead generation and interfaces with marketing and sales operations to encourage business growth
Responsible for managing social media accounts
Liaises with Product, Marketing and Sales teams to drive global digital initiatives
Manages and improves online content with a data-driven approach
Improves SEO rankings for Life Sciences website and content
Bachelor's degree in marketing, communications, journalism
At least four years related digital marketing experience with CMS, content development, SEO, lead gen and associated marketing digital technologies
Two years DEMONSTRATED SUCCESS managing social media
Two years managing outside development partners
Strong understanding of usability, marketing technology, competition, and emerging trends
Passion for leveraging digital technology including A/B testing strategies and execution across all channels
Exceptional communication and interpersonal skills; able to establish a rapport with a variety of personalities to create and strengthen intra-departmental relationships
Creative problem solving and strong analytical skills with the ability to multitask
Highly organized; time management and attention to detail a must - a proven commitment to follow-through and meeting unforgiving deadlines
Proficiency with MS Word, PowerPoint and Excel; Office 360, SharePoint, Photoshop and Adobe Acrobat Pro
Ability to manage and train immediate staff and, potentially, staff outside the department, on new or existing web analytic or marketing tools
Passion for developing talent, building team skills, and fostering professional growth
Versant in Sitecore functionality across key functions (CMS, Campaigns, eMail and List Management, Automation, Profiling, Personalization)
Selection and management of vendors with commitment to results and outcomes
Ability to travel domestic and international up to 15% annually
STERIS is a $3B, publicly traded (NYSE: STE) organization with approximately 12,000 associates worldwide and operates in more than 100 countries.
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by * 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location's HR Office during normal business hours.
Cleveland, OH, US, 44060
Nearest Major Market: Cleveland
Nearest Secondary Market: Akron
Medical, Outside Sales, Sales Operations, Developer, Marketing, Healthcare, Sales, Technology
STERIS Corporation is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.