Manager, Integrated Intelligence CO:LAB
WHO WE ARE AS A TEAM:
At The J. M. Smucker Company, the Insights + Intelligence CO:LAB inspires strategy and ideas that drive more consumers and shoppers to love our brands more often. We are the catalyst to deep consumer understanding, passion, intuition and ultimately serve as an expert for our brands over time. We do this by blending the art of understanding people and the grounding science of data to drive meaningful strategy, insights, and recommendations. The power of this collective team brings together the bet human-centric researchers (Consumer and shopper), advanced analytics and foresight professionals to drive a single source of truth that moves the business forward.
YOUR CRITICAL IMPACT:
In this role, you will be a key partner to the Brand Marketing, Consumer Engagement, and Innovation teams, uncovering critical dynamics of purchase behavior that guide business decisions. Through synthesis and triangulation of business analyses and other marketplace understanding, you will ensure that Smucker teams have a thorough understanding of market dynamics and develop appropriate actions to maximize business results.
Provide thought-leadership related to businesses and company performance, growth opportunities and targets by identifying and understanding where consumer data can help drive or support business decisions.
Lead ongoing business review analysis and cross-functional discussions
Continually "dig deeper" to provide perspective on the drivers behind category and brand business results, as well as opportunities for future improvement
Develop strong partnerships with marketing and cross functional team members
Develop and execute analytics learning plan
Lead analytic projects such as Purchase Structures, Marketing Mix Analysis and Brand Health Tracking
Communicate knowledge, insight, and recommendations clearly, succinctly and ensure action oriented.
Collaborate with data vendors to drive best-in-class partnerships that maximize analytic capabilities.
Partner with Insights team members to ensure that a total suite of insights capabilities is leveraged to address business questions in a holistic manner, connecting the dots and synthesizing content
Be a key contributor to other primary insights research such as consumer segmentation
BA/BS degree required; advanced degree preferred
Minimum of 5 years insights/analytics experience is required
Professional experience with a Consumer-Packaged Goods (CPG) company, retailer, or syndicated data provider is preferred
Strong analytical skills including experience analyzing, validating, and synthesizing data that translate to actionable insights.
Comprehensive experience with leveraging syndicated and crowdsourcing data (e.g., Nielsen, IRI, Numerator, POS, panel, ShopperSights/Spectra) is required
Experience in working with marketing mix or attribute models, optimizing marketing plans a plus
Deep knowledge of data analytics, modeling approaches and growth minded towards new approaches
Strong ability to craft clear story and present complex information clearly to a variety of audiences
Ability to identify patterns, test and learn and draw conclusions from ambiguous data
Excellent strategic and analytical mindset to help the company take insights-inspired business action
High personal standards of integrity
Possess a high level of emotional intelligence
Strong sense of curiosity
Strong interpersonal and communication skills is a must
Strong attention to detail and accuracy of output
Highly collaborative with the ability to draw on strengths and drive swiftly towards answers
Willingness to tackle a wide variety of projects, flow to the work, get involved in projects outside of core competencies
The J. M. Smucker Company (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.