Cox Media Group Ohio is a full-service digital provider offering local, regional and national marketing solutions to solve business challenges. CDM is a Google Premier Small/Medium Business partner with a growing team of over 20 IAB certified local digital experts. Join a company that provides opportunity, training, and an innovative peer environment. We are looking to expand our team with smart, digitally-savvy individuals with an insatiable appetite to learn and make an impact.
Effective October 1, 2021, all newly hired CMG employees must be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.
Nature of Work
This role is vital to Cox Media Group Ohio's success as a digital campaign facilitator to implement and support successful digital sales campaigns. It manages all the moving pieces of our complex digital campaigns that are fulfilled with the variety of digital vendors we utilize. Candidates must be able to self-manage and prioritize workload within aggressive and defined deadlines with no change resistance. Employees in this role must translate information provided by the sales organization into a number of systems with accuracy and efficiency. This role requires exemplary customer service provided to internal clients in person, via email and phone as well as collaboration with our remote corporate fulfillment partners. The role manages the strategy, optimization and overall fulfillment of digital campaigns delivered by our digital vendors. It is the expectation that this role works to streamline execution and accelerate the confidence in go-to-market strategies improving output across the sales organization. In addition, the role will also expand our offerings to include monitoring and servicing a client's Google Analytics, YouTube channel setup, Social Media Management, other Google tools, etc. Candidates must be familiar with the functionality of digital platforms and products and be comfortable working in an ever changing, fast paced environment.
Manages the complete lifecycle of a digital campaigns that include but are not limited to Social, SEO/SEM, Programmatic, Native, IP Targeting, Email Marketing and Web Design/Hosting
Responsible for maintaining process, entry and optimization requests of all digital campaigns using assigned vendors
Charged with providing data to appropriate team members for regular campaign reporting throughout the life and at the end of the campaign
Works closely other members of the Digital Advertising Operations Team to communicate digital campaign fulfillment needs
Charged with keeping us on the cutting edge of programmatic, social and search capabilities and how they can be most effective for our clients in addition to other vendors that may prove valuable to the sales organization
Provides training to the Digital Sales Specialist team, and MCs as needed, on how to properly sell and leverage our digital vendors
Partners with vendor, cross market peers and corporate liaisons as they develop the latest client facing business analytics
Works with Digital Advertising Operations Manager to develop and refine SOPs, documentation and training materials as they relate to each digital vendor
Partner to develop our Native strategy, both on our sites & beyond
Works closely with Social and Search lead to brainstorm, build and execute campaigns across multiple platforms
Serves as a critical backup for other members of the Digital Advertising Operations team
Acts as single point of oversight for cross platform execution of all budget based campaigns
Provides local analysis, insight and recommendations for campaign strategy and upsell
What we look for
Bachelor's degree or equivalent experience and a minimum of 3 years of experience in a digital environment
High attention to detail
Strong organizational and process management skills
High technical aptitude and basic knowledge of coding language(s) preferred
Google Analytics and AdWords Certification a plus
Excellent written and oral communication skills
Outstanding computer skills including solid knowledge of Microsoft Excel, Word and PowerPoint
Ability to learn and operate a number of internal computer programs, systems and software
Knowledge of DFP/DoubleClick for Publishers, WideOrbit, ServiceNow or DFP Sales Manager a bonus
High technical aptitude including experience with HTML, pixel placement, WordPress, Photoshop, CSS and a variety of Content Management Systems
Deep understanding of Social Media planning, posting, boosting, buying and optimizing
Strong and proven customer service experience
Ability to manage multiple daily tasks
Flexibility to work in a rapidly changing environment
Self-motivated and ability to work well under pressure
Strong focus on teamwork and ability to manage relationships across multiple departments
Results oriented with great attention to detail
Able to apply creative thinking and exceptional problem solving skills
About Cox Media Group
Cox Media Group, Inc. (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to viewers in the communities in which it serves. The company's operations primarily include 65 radio stations delivering all genres of content in 11 markets,33 high-quality, market-leading television stations in 20 markets, and numerous streaming and digital platforms. CMG's portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. Additionally, the company also offers a full suite of national, regional, local and digital advertising services with CMG Local Solutions, Cox Reps and Gamut.
COX MEDIA GROUP IS AN EQUAL OPPORTUNITY EMPLOYER.