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Email/Text Channel Specialist Job in Columbus, Ohio US

Email/Text Channel Specialist

McKesson Corporation - Columbus, OH

Posted: 9/20/2021 - Expires: 12/19/2021

Job ID: 231900057


Job Description

McKesson requires new employees to be fully vaccinated for COVID-19 as defined by the CDC, subject to applicable, verified accommodation requests.

The state of healthcare is complex, but our shared purpose isn't: Help people get the medicine they need to live healthier lives. CoverMyMeds solves medication access challenges for patients throughout every step of their journey through a unified brand that now encompasses RelayHealth, RxCrossroads by McKesson, McKesson Prescription Automation and CoverMyMeds.

Our combined experience spans nearly 90 years and together, we're applying our expertise to solve some of the biggest problems in healthcare. We accelerate innovative solutions for problems like medication affordability and adherence in way that everyone wins - from providers to pharmacies, payers to biopharma and, especially, patients. By combining automation and expert intervention, the company provides prior authorization, prescription decision support, specialty patient support, core adjudication network, patient assistance programs, clinical and behavioral adherence and patient empowerment solutions.

We're proud to be an integral part of McKesson Corporation and embody the sharedand leadership behaviors of the greater organization.

We understand the importance of a system that works together. Your expertise, drive and passion can help us carry out our mission to improve lives and advance healthcare.


The Email/Text Marketing Channel Specialist will deliver personalized digital communications that help drive our business goals and help grow our email and text message capabilities as our business expands. The channel specialist will work across verticals and with external partners to create meaningful campaigns that directly impact CoverMyMeds revenue, strategic themes and mission of helping patients get the medications they need to live healthy lives.

What You'll Do:

Partner with marketing and creative teams to create clear and engaging digital communications (email & text messaging)
Identify opportunities to automate marketing communications and implement personalized journeys
Work with our analysts to track campaign performance, analyze results, and communicate success to business partners
Benchmark performance against industry and CoverMyMeds standards
Work across multiple marketing automation platforms depending on the marketing objective (currently using the Salesforce and Marketo tech stacks)
Be the go-to-resource and subject matter expert for all things channel marketing; understand and educate internal and external stakeholders on best practices, tools/software, and industry trends
Work with various teams to create and manage campaigns, apply segmentation practices, and honor opt out processes
Mitigate risk by optimizing programs for CAN-SPAM & TCPA. Avoid deliverability issues, SPAM complaints and blacklists through device testing, as well as have a general knowledge of other regulations and standards
Manage relationships with third-party vendors: identify potential business partners and initiate discovery calls
Participate and lead meetings with external CoverMyMeds clients as it relates to our product offerings, strategy and timelines

Who You Are:

You are able to collaborate with members of the Marketing department, other internal departments and external clients
You can handle multiple projects with moving deadlines
You're data-driven. You take action on your findings and report key findings to stakeholders.
Excellent written and verbal communication skills
Self-driven with the ability to prioritize projects appropriately


3-5 years of marketing experience
3+ years of email marketing experience, text message marketing experience a plus
You've built emails from start to finish in a commonly used email tool (Salesforce Marketing Cloud (Exact Target) and Marketo preferred, Eloqua, HubSpot, Pardot, Campaign Monitor, Mail Chimp or Emma)
Bachelor's degree in marketing or related field required
You're proficient in HTML and CSS, have learned other languages (SQL, AMPScript, etc.) and are open to learning new ones
You've worked in various digital marketing applications
Previous exposure to Google Analytics and UTM Tracking Parameters
Location: Columbus OH highly preferred, other options Scottsdale, Dallas and Atlanta

McKesson is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to . Resumes or CVs submitted to this email box will not be accepted.

Current employees must apply through the internal career site.

Join us at McKesson!

McKesson is an equal opportunity and affirmative action employer - minorities/females/veterans/persons with disabilities.

Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
Licenses / Certifications:
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