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Manager, Brand Marketing **Remote opportunity** Job in Cincinnati, Ohio US

Manager, Brand Marketing **Remote opportunity**

High Liner Foods (USA) Inc. - Cincinnati, OH

Posted: 10/2/2022 - Expires: 12/31/2022

Job ID: 247776573


Job Description

DescriptionManager, Brand Marketing
About High Liner Foods

High Liner Foods was founded in 1899 in Lunenburg, Nova Scotia, Canada as a small salt fish company. Lunenburg is still the current home of our Canadian Operations.  As a category leader in Seafood, High Liner Foods has a strong footprint across Canada and the U.S. with close to $1 billion in sales.

High Liner Foods is the seafood brand people trust. Every day we're Reimagining Seafood to Nourish Life through a focus on our customers, innovation, and of course, responsible operations. Our talented team is committed to the High Liner Foods goal of becoming the leader in branded, value-added seafood in North America.

We offer professional, technical and operational career opportunities across Canada and the United States. We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within and fostering career growth and advancement.

It's our time to make waves. Join us.

High Liner Foods is a career destination. We look for high performing talent who value: 

Safety; it's our #1 priority
Opportunities to contribute to your community through volunteerism
A culture of inclusion, support and recognition 
Senior leaders that are highly accessible and available to employees
 A strong focus on education and career development through training
Competitive salary and performance rewards
A comprehensive benefit plan designed to keep up with the changing healthcare needs across North America

 What to expect on the job:

Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including:
Innovative owned, earned, and paid advertising and media

New product development and launches and base product renovations
Market Research

Work closely with the Senior Brand Manager, Marketing Director and all internal and external functions to translate long-term strategy into highly effective annual marketing and customer marketing plans
Establish and enhance product offering through identifying and assessing product and market opportunities
Lead commercialization of product initiatives that deliver annual plan
Lead brand reviews to analyze and diagnose external and internal brand and/or competitive performance
Work with the cross-functional teams (including Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives
Work with key external agency partners to develop successful brand initiatives
Manage brand marketing budget while overseeing the assigned brand portfolio including day-to-day management with an understanding of P&L management

Must haves

3 to 5 years of progressive work experience preferably in the CPG industry in marketing, advertising, or a related field in the US market; An in-depth understanding of the US retail customers across channels is required
Bachelor's degree in business administration, marketing, advertising, communications, economics, statistics, or a related field
Demonstrated success in consumer-centric organizations
Intimate knowledge of new trends in brand building and consumer engagement channels (digital, e-commerce, social, etc.)
Agile, forward looking with a test, learn, improve, expand mentality
Able to build and maintain lasting relationships with corporate departments, key business partners, and customers
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
Excellent written and verbal communication skills
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
High attention to detail and quality standards
Strong understanding of IRI/Nielsen and/or other syndicated data sources

 Join Us! Apply Now

High Liner Foods is Remote Friendly!

Health, Safety & Wellness

At High Liner Foods, we believe strongly in the safety and wellness of our employees. Our organization has a number of policies, programs and practices that focus on safety, wellness, health and sustainability of the overall organization. Company employees, including temporary/agency and contract workers, are required to provide proof of their full COVID-19 vaccination status if their role requires business travel by a means requiring vaccination (including, but not limited to, international air travel and/or domestic air and rail travel within Canada) per regional laws/regulations. Employees will be considered fully vaccinated if they have received the required number of doses of a vaccine which has been approved by the health authority of the country in which they work.

Recruitment Process

Our process is meaningful but efficient! We want to get to know you and show you what our world is like.

Applicants who demonstrate potential will be contacted directly for a preliminary phone interview. Successful applications from this stage will participate in a behavioral-based interview with the hiring leader.

All hires are conditional upon the successful completion of references, background checks and applicable drug testing.

High Liner Foods (USA), Inc. is an Equal Opportunity / Affirmative Action Employer committed to diversity & inclusion. All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, sex, sexual orientation, disability, veteran or marital status, genetic information or other protected status, covered by federal, state or local law.

Accommodations for Applicants with Disabilities. High Liner Foods (USA), Inc. is an equal opportunity employer and is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact for assistance.

Current employees please note: this position is referral bonus eligible! See our policy for more details.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, sex, sexual orientation, gender identity, disability, veteran, or marital status, genetic information or other protected status, covered by federal, state or local law.           

Equal Opportunity/Affirmative Action Employer
High Liner Foods participates in E-Verify

Job Summary

Employment Type:
Full Time Employee
Job type:
Federal Contractor
Skill Based Partner:
Education Level:
Bachelor's degree
Work Days:
Mon, Tue, Wed, Thu, Fri
Job Reference Code
Licenses / Certifications:
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